Lessons from the Facebook Trenches: Thinking Beyond "Likes"

Lessons from the FacebookTrenches: Thinking Beyond‘Likes’Matt Hicks@matthicksSocial Media Masters Kansas CityOct. ,

What’s the value of a ‘Like’?

of timespent - X more impressions than PageSource: comScore, “The Power of Like: How Brands Reach andInﬂuence Fans Through Social Media Marketing," May 2011

Sharing

Connections

The forgotten handshake

Power tip #Track active users vs. Likes

Power tip # Track active users vs. LikesTrack reach and people talking about this

Put people ﬁrst Tell stories

Put people ﬁrst

Speak like a person, not a company

What’s your brand persona? Think about the proﬁle

Style for the short formBe Brief: Say more with fewer wordsBe Direct and Authentic: Avoid adjectives, marketingeseBe Casual: Simple language; colloquial, abbreviations, non-APstyle OKBe Personal: Use nd person and avoid “users”Make a Call to Action: Ask readers to do something or answera question

Speak regularlyBlog: Weekly Facebook: Daily Twitter: Hourly Less More

Power tip #Serialize and syndicate content Story of the Week

Power tip #Serialize and syndicate content

Be relevant to people’s lives

Power tip # Target posts Location: country, state, city

Power tip # Target posts Languages: +

SpeakEnglishor f---ingdie.

Tell stories

TheTundra’sTCS didof the workand keptmy ﬁanceand I on theroad, andhome safe!

Million: What does thatmean?

Power tip # Create limitsThe magic of

Ongoing opportunity to tellstories

New Year’s Week

Put people ﬁrst Tell stories

Takeaways from new Facebook▪ Competition in News Feed just got tougher▪ The past matters (Facebook as yearbook of your life)▪ As does immediacy (common experiences)▪ Apps are back -- take another look▪ Brand ‘Likes’ may get a second life and more context

http://paper.li	63
http://www.scoop.it	39
http://www.conseilsmarketing.com	21
http://www.conseilsmarketing.fr	18
http://us-w1.rockmelt.com	17
http://www.twylah.com	3
http://nickmyers.tumblr.com	3
http://fortworthzta.com	2
http://acmlp.pt	1
http://www.onlydoo.com	1

Lessons from the Facebook Trenches: Thinking Beyond "Likes"

by Matt Hicks on Oct 21, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

10 Embeds 168

Statistics

Lessons from the Facebook Trenches: Thinking Beyond "Likes" — Presentation Transcript