gbanga.com
«How to make things fun»
Gamification webilea event by i-net in Basel
May 6 2014
Matthias Sala
matthias@gbanga....
gbanga.com
gbanga.com since 2007
gbanga.com
Complexity
Kevin Sherdian using complex machinery (Wikipedia/Wikimedia)
http://en.wikipedia.org/wiki/File:Kevin...
gbanga.com
Simplicity
http://blog.codinghorror.com/the-one-button-mystique/
gbanga.com
What is more fun?
Complex things Simple things
gbanga.com
What is more fun?
Complex things
. A lot of choices
- High potential for faulty
interaction
- High potential fo...
gbanga.com
Skill
Challenge
Flow
Simplified flow model by Csikszentmihalyi
Boredom
Anxiety
gbanga.com
«Not too simple – not too
difficult»
gbanga.com
Skill
Challenge
Boredom
Anxiety
Flow
Start easy
Trickier over
time
gbanga.com
Skill
Challenge
Migrate to
next
product
More features
with iTunes
Use double-taps
and other
advances features
S...
gbanga.com
Skill
ChallengeVery hard to
get started
Eventually stays
with product that
can do everything
Very proud
who mad...
gbanga.com
Reveal challenges over time
– inviting newbies and
experts
gbanga.com
gbanga.com
Compulsion Loop
Do
action
Get
reward
Adapt
strategy
http://www.gamasutra.com/view/feature/131494/behavioral_gam...
gbanga.com
Kill
monster
Win
gold
Buy
stuff
http://thenounproject.com/term/coins/31381/,
http://thenounproject.com/term/sho...
gbanga.com
Kill
monster
Win
gold
Buy
stuff
thenounproject.com/term/coins/31381/, thenounproject.com/term/shopping-bag/4122...
gbanga.com
Example: Jumbo App
http://www.jumbo.ch/en/services/jumbo-app.html
gbanga.com
Visit store
Receive
piece of
cake
Play
wheel of
fortune
Or wait
App download
• Higher
percentage
• Badges
http:...
gbanga.com
Do
action
Get reward
Adapt
strategy
Do
action
Get reward
Adapt
strategy
Do
action
Get reward
Adapt
strategy
Do
...
gbanga.com
gbanga.com
Progression Levels
Keep people in the Flow
Compulsion Loop
Choice & Instant Gratification
Boredom
Anxiety
Flow
...
gbanga.com
Q & A
Matthias Sala
Gbanga Millform AG
matthias@gbanga.com
0765612900
gbanga.com
Slides on:
www.slideshare.net/...
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«How to make products and services fun to use»

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Gamification has been used in the past for almost everything. In this brief introduction to «how to make things fun», Matthias presents two key principles in Gamification: the «flow» theory and the «compulsion loop».

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«How to make products and services fun to use»

  1. 1. gbanga.com «How to make things fun» Gamification webilea event by i-net in Basel May 6 2014 Matthias Sala matthias@gbanga.com
  2. 2. gbanga.com gbanga.com since 2007
  3. 3. gbanga.com Complexity Kevin Sherdian using complex machinery (Wikipedia/Wikimedia) http://en.wikipedia.org/wiki/File:Kevin_Sheridan_in_CSIRO_Dapto_radiospectrograph_room_ca_1950.jpg
  4. 4. gbanga.com Simplicity http://blog.codinghorror.com/the-one-button-mystique/
  5. 5. gbanga.com What is more fun? Complex things Simple things
  6. 6. gbanga.com What is more fun? Complex things . A lot of choices - High potential for faulty interaction - High potential for frustration + Potential for achievement (feeling challenged) Simple things . Few choices + Low chance for faulty interaction + Medium potential for frustration . Potential for achievement questionable?
  7. 7. gbanga.com Skill Challenge Flow Simplified flow model by Csikszentmihalyi Boredom Anxiety
  8. 8. gbanga.com «Not too simple – not too difficult»
  9. 9. gbanga.com Skill Challenge Boredom Anxiety Flow Start easy Trickier over time
  10. 10. gbanga.com Skill Challenge Migrate to next product More features with iTunes Use double-taps and other advances features Start listening to music straight away Progression Levels
  11. 11. gbanga.com Skill ChallengeVery hard to get started Eventually stays with product that can do everything Very proud who made it Badges Progression Levels
  12. 12. gbanga.com Reveal challenges over time – inviting newbies and experts
  13. 13. gbanga.com
  14. 14. gbanga.com Compulsion Loop Do action Get reward Adapt strategy http://www.gamasutra.com/view/feature/131494/behavioral_game_design.php http://www.gamasutra.com/view/news/39341/Opinion_Compulsion_Loops_In_The_Short_Medium_and_Longterm.php
  15. 15. gbanga.com Kill monster Win gold Buy stuff http://thenounproject.com/term/coins/31381/, http://thenounproject.com/term/shopping-bag/41220/, http://thenounproject.com/term/monster/24990/ Start
  16. 16. gbanga.com Kill monster Win gold Buy stuff thenounproject.com/term/coins/31381/, thenounproject.com/term/shopping-bag/41220/, thenounproject.com/term/monster/24990/, thenounproject.com/term/monster/24992/, thenounproject.com/term/monster/24989/, thenounproject.com/term/dinosaur/26832/ Start Unlock new challenges
  17. 17. gbanga.com Example: Jumbo App http://www.jumbo.ch/en/services/jumbo-app.html
  18. 18. gbanga.com Visit store Receive piece of cake Play wheel of fortune Or wait App download • Higher percentage • Badges http://www.jumbo.ch/en/services/jumbo-app.html
  19. 19. gbanga.com Do action Get reward Adapt strategy Do action Get reward Adapt strategy Do action Get reward Adapt strategy Do action Get reward Adapt strategy Long-Term Motivation Mid-Term Motivation Short-Term Motivation «Do this and you‘ll get some reward» «Save the world!» «Ten times more and you‘ll get a badge!» Story & Epic MeaningInstant Gratification Promise Points, Levels, Badges
  20. 20. gbanga.com
  21. 21. gbanga.com Progression Levels Keep people in the Flow Compulsion Loop Choice & Instant Gratification Boredom Anxiety Flow Do task Get reward Adapt strategy
  22. 22. gbanga.com Q & A Matthias Sala Gbanga Millform AG matthias@gbanga.com 0765612900 gbanga.com Slides on: www.slideshare.net/gbanga

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