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Case Study - Online Presence

From matthiaskoller, 5 months ago

Briefing on the case study "Online Presence for Sustainable Asset more

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Slide 1:SAM Sustainable Asset Management Briefing on Case Study: Online Presence January 22, 2008

Slide 2: Goal & Agenda For Today‘s Session  Goal 1: Appropriate response to the formulated case study  Goal 2: Some valuable considerations for you to take away  Briefing 15‘  Situation & Complication  Competitor Perspective  Client Behaviour Perspective  E-Opportunities  Timeline & Activities  Discussion 15‘ 2

Slide 3: Situation Major Redesigns since 2000  Executive Committee of SAM is thinking of changing the current web presence  Since 2000, the online presence has been undergone major redesigns  Besides visual and content changes?  Not everybody is convinced that another major relaunch is required. 3

Slide 4: Comp