Matt Smithson
Head Honcho at The Smithson Group

@re_coach
facebook.com/TheSmithsonGroup
http://TheSmithsonGroup.com
Matt@...
Why Are Referrals So Important?
● 8x more cost effective
than other lead sources.
● They have very high
conversion rates.
...
Referral Study and Survey Insights
● NAR Profile of Home Buyers and Sellers 2013
○ 80% of Buyers and 84% of Sellers would ...
Why Do People Refer You?

● They trust you (Be The Expert)
● They had a great past experience with you
● They want to help...
Who Are Potential Referral Sources?

Past Clients
Friends, Family, Acquaintances
Elder Law Attorneys / Financial Planners / Accountants
Business Partners
○ Loan Officers
○ Home Inspectors
○ Pest Inspectors
○ Tradesmen
○ Advertising Representatives
○ Surveyor...
How To Get More of Them

● Have a database and manage it using a KISS approach
● ASK for them, and GIVE them
● Provide Exc...
How To Get More of Them
● Stay In Contact With Them
○ Have a Plan
■ Call Them
■ Send Them Items of Value
■ Meet With Them
...
How To Get More of Them
● Make It Easy For People To Refer You
○ Business Cards
○ Up-to-date Contact Information
○ Social ...
How To Get More of Them
● Make It Easy For People To Refer You
○ Business Cards
○ Up-to-date Contact Information
○ Social ...
How to get more real estate referrals
How to get more real estate referrals
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How to get more real estate referrals

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Real estate referrals are the most cost effective way to grow your real estate business. See what the latest studies show us about referrals. http://bit.ly/1aHBkzj

Published in: Real Estate, Business, Technology
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How to get more real estate referrals

  1. 1. Matt Smithson Head Honcho at The Smithson Group @re_coach facebook.com/TheSmithsonGroup http://TheSmithsonGroup.com Matt@TheSmithsonGroup.com
  2. 2. Why Are Referrals So Important? ● 8x more cost effective than other lead sources. ● They have very high conversion rates. ● Instant level of trust. ● They boost your energy.
  3. 3. Referral Study and Survey Insights ● NAR Profile of Home Buyers and Sellers 2013 ○ 80% of Buyers and 84% of Sellers would recommend their agent ○ 42% of Buyers and 39% of Sellers found their agent via referral ● Nielsen Consumer Study 2012 ○ 84% of consumers trust recommendations from friends above all other forms of advertising.
  4. 4. Why Do People Refer You? ● They trust you (Be The Expert) ● They had a great past experience with you ● They want to help others (Advocate)
  5. 5. Who Are Potential Referral Sources? Past Clients
  6. 6. Friends, Family, Acquaintances
  7. 7. Elder Law Attorneys / Financial Planners / Accountants
  8. 8. Business Partners ○ Loan Officers ○ Home Inspectors ○ Pest Inspectors ○ Tradesmen ○ Advertising Representatives ○ Surveyors ○ Settlement Agents
  9. 9. How To Get More of Them ● Have a database and manage it using a KISS approach ● ASK for them, and GIVE them ● Provide Excellent Service and Value (WIFT)
  10. 10. How To Get More of Them ● Stay In Contact With Them ○ Have a Plan ■ Call Them ■ Send Them Items of Value ■ Meet With Them ■ Repeat Consistently
  11. 11. How To Get More of Them ● Make It Easy For People To Refer You ○ Business Cards ○ Up-to-date Contact Information ○ Social Media Connection ■ Facebook ■ Twitter ■ LinkedIn
  12. 12. How To Get More of Them ● Make It Easy For People To Refer You ○ Business Cards ○ Up-to-date Contact Information ○ Social Media Connection ■ Facebook ■ Twitter ■ LinkedIn

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