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Resume & Portfolio


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Jennifer Matthews - Resume & Portfolio. …

Jennifer Matthews - Resume & Portfolio.

Jen has more than 8 years of hands-on experience in strategical and tactical integrated marketing communications, and is available for contract and permanent work in the San Francisco Bay Area.

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  • 1. Jennifer Matthews Marketing & Communications Manager Objective: Continued hands-on responsibilities for the strategic and tactical implementation of internal and external product marketing and communications programs, and content development, demonstrated by 8 years of progressive and successful results-driven experience. Orinda, CA 94563 [email_address] Home: 925-254-1821 Cell: 510-220-1190 Yahoo IM: jenonennot2 LinkedIn: http://
  • 2. Skills Passionate and inventive creator of integrated communications campaigns. Accustomed to complex decision-making and performing in a deadline-driven, fast-paced environment, while working within budget constraints. Demonstrated success collaborating and gaining consensus with cross-functional stakeholders, influencing decisions, identifying marcom needs, developing and presenting strategy and tactics, and managing projects that support company objectives and increase market position. Flexible and versatile – Dynamic problem-solver and creative team player with well-developed written and verbal communications, and visual design abilities. Effective supervisor and motivator of staff; productive agency and vendor relationship manager.
    • Plans & Creative Briefs
    • Brand & Identity
    • Web 2.0 Social Media
    • Community Outreach
    • Media Outreach
    • Investor & Corporate
    • Trade Shows & Events
    • Agency & Vendor Relations
    • Metrics & ROI Analysis
    • Positioning & Messaging
    • Budgeting & Tracking
    • Website Development
    • Advertising & Promotions
    • Presentations & Webinars
    • Collateral & Brochures
    • Media & Public Relations
    • Copy Writing & Editing
    • Online & Print Campaigns
  • 3. Employment History
    • Pacer International – Concord, CA
    • (NASDAQ: PACR) Fortune 1000 company. Annual revenues of $1.97B .
    • MANAGER, MARKETING (9/05-1/06)
    • Ettore Products – Oakland, CA
    • International CPG. Annual revenues of $60M.
    • MANAGER, MARKETING & SALES (6/02-12/04)
    • Amalfi Collection – San Leandro, CA
    • International CPG.
    • MANAGER, MARKETING (10/00-4/02)
    • Spotmagic – San Francisco, CA
    • Start-up provider of software and interactive services to domestic and European markets.
    • Fox Television Networks, WebMD Television – Los Angeles, CA
    • Department Coordinator, VH1 (New York & Los Angeles)
    • Department Coordinator, William Morris Agency (Los Angeles)
    • Production Assistant, “Broken Arrow” motion picture/20th Century Fox (Los Angeles)
    • Distribution Analyst, Savoy Pictures (Los Angeles)
  • 4. Achievements
    • Developed unique teaser campaign including web, print and trade show cross-promotion that linked historical company message to new company that generated significant industry and media attention.
    • Developed employee town hall presentations and coordinated employee events throughout global organization.
    • Produced dynamic photo shoots resulting in low-cost media assets and enhanced company image.
    • Directed informative About Us video, posted on website and integrated into company presentations.
    • Selected, ordered and managed distribution of a wide range of promotional items.
  • 5. Achievements
    • Relationship manager with brand agency during 12-month corporate
    • rebranding.
    • Key contributor in rebranding discovery, development, implementation and
    • roll-out phases that consolidated eight companies and six brands into one.
    • Created, distributed and communicated brand and identity guidelines, tools,
    • messaging, tone and standards to stakeholders resulting in controlled brand
    • integrity and efficient standardized processes.
    • Expanded brand by steering outstanding and new trademark issues through
    • legal process.
  • 6. Achievements
    • Developed, wrote, edited and executed strategic internal and external online and print communications plans, programs, integrated content, messaging and deliverables that drove company objectives .
    • Managed content creation for d eliverables including print and online content, collateral, brochures, websites, intranet, presentations/webinars, video, e-newsletters, white papers, case studies, press releases, media kits, talking points, Q&As, manuals, corporate and product overviews, annual reports, regulatory documents.
    • Produced segmented email campaigns and e-subscriber lists; developed 2 customer and 4 employee HTML e-newsletters resulting in new communications channel and effective change management.
    • Achieved controlled product representation through creation of sales training manual, presentation and events.
    • Wrote Letter from the Chairman for Annual Report; created 2007 and 2006 Annual Report cover art and messaging to align with financial results and corporate message.
  • 7. Achievements
    • Led media outreach, speaking engagements, events and trade show
    • activities.
    • Performed as spokesperson; vetted media inquiries and requests; developed
    • pitches, proposals and profiles.
    • Achieved 30% savings: Identified need for new PR firm, managed RFP
    • search, vetted and presented three finalists for c-level evaluation, made
    • recommendation and oversaw contract negotiations.
    • Controlled corporate image in John Ratzenberger’s Made in America TV
    • show for the Travel Channel.
    • Elevated brand and increased sales through strategic product placement in
    • leading consumer and trade publications including Bon Appetit , Romantic
    • Homes , Pasta , American Shipper and Journal of Commerce .
  • 8. Achievements
    • Led cross-functional relationships with all departments including Sales, Product Development, Legal, and Finance. Collaborated with stakeholders to prioritize, develop strategy, implement tactics, and ensure delivery.
    • Developed and closely managed creative process ensuring integration of messaging, look and feel, and details. Presented creative to stakeholders, reviewed for feedback, made adjustments and gained consensus.
    • Initiated, managed and communicated production, events and editorial calendar, budget, goals, contact databases, and deliverables. Created project plans, creative briefs, estimates, milestones, and forecasts.
    • Reviewed and make recommendations on how to define processes and maintain best practices.
    • Supervised relationships with advertising, PR, web, graphics agencies, and print vendors. Oversaw bids and RFPs; negotiated contractual agreements. Managed internal staff and cross-functional teams.
    • Researched, evaluated and reported competitive, market, customer and program ROI, analytics and metrics .
  • 9. Achievements
    • Managed website and intranet development that consolidated eight websites into one unified website. Oversaw creation of interface, wrote and edited content, managed quality control, testing, SEO and Analytics.
    • Developed strategic social media plan for Fortune 1000 company, approved for 2009 implementation.
    • Created, journaled, monitored, and managed 2 blogs; established relationships with peer bloggers; monitored competitor blogs and rating sites.
    • Integrated client brands into interactive web episode series providing additional channel distribution.
    • Developed and produced broadcast TV series and specials along with parallel website content.
    • Produced promotional interactive web episodes for The Game Show Network, CNET, and Circle-K.
  • 10. Education UNIVERSITY OF SOUTHERN CALIFORNIA Bachelor of Arts, Film & Television Production Los Angeles, CA - 1994 UC BERKELEY EXTENSION 10-week course, Strategic Marketing 2.0–Social Media Technologies San Francisco, CA - 2009
  • 11. Portfolio Advertising & Promotion See more portfolio at:
  • 12. Portfolio Advertising & Promotion See more portfolio at:
  • 13. Portfolio Advertising & Promotion See more portfolio at:
  • 14. Brand Family Brochure Covers Portfolio See more portfolio at:
  • 15. Portfolio Brand Family Brochure Covers See more portfolio at:
  • 16. Employee Newsletters Portfolio See more portfolio at:
  • 17. Recruiting Brochures Portfolio See more portfolio at:
  • 18. Annual Report Cover Art Portfolio See more portfolio at:
  • 19. Website Development Portfolio See more portfolio at:
  • 20. Portfolio
    • See More Portfolio:
    • Includes
    • Advertising
    • Customer
    • Communications
    • Employee
    • Communications
    • Investor Relations
    • Package Design
    • Public Relations
    • Websites
    Request Samples: [email_address] 925-254-1821 home 510-220-1190 cell
  • 21. Jennifer Matthews Marketing & Communications Manager Objective: Continued hands-on responsibilities for the strategic and tactical implementation of internal and external product marketing and communications programs, and content development, demonstrated by 8 years of progressive and successful results-driven experience. Orinda, CA 94563 [email_address] Home: 925-254-1821 Cell: 510-220-1190 Yahoo IM: jenonennot2 LinkedIn: http://