SMX 2010
                          Top P’s for Search Engine Marketeers to focus on in 2010




Thursday, June 17, 2010
Social Media

                  Google Caffeine Update = real time search

                  Check out real time search #s...
Facebook

                  Great for building leads that you can email, objective to create an action (e.g. a like) not a...
Marketing in the age of Google




                  Your online strategy is your business strategy...




Thursday, June ...
Yahoo and Bing




                  Coming together = 30% Market Share in the US and growing.

                  Roll out...
Mobile



                  Propensity to buy much higher - 65% of customers transact in less than an hour after
         ...
Content still King!

                  Editorial or Editor in Chief

                  Freshness/real time
               ...
Ranking Factors




                  Keyword in domain important - hyphenated less important

                  Diversity...
Crawlability


                  Prune site content

                  304

                  Site Maps by vertical

     ...
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SMX 2010 Summary of Hot Topics from SEO Track

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SMX 2010 Summary of Hot Topics from SEO Track

  1. 1. SMX 2010 Top P’s for Search Engine Marketeers to focus on in 2010 Thursday, June 17, 2010
  2. 2. Social Media Google Caffeine Update = real time search Check out real time search #smx and click on updates Social content an important ranking factor Great for leads gen. A question on Twitter is a lead. Crazy tools for turning an email address into a full profile. Terms like Klout and Influence Thursday, June 17, 2010
  3. 3. Facebook Great for building leads that you can email, objective to create an action (e.g. a like) not a sale The like button replaces the become a fan button. Demographics staggering. 25m UK users with incredible demographic targetting - BUT you need this as aren’t aware of intent A Facebook fan is worth double an email address. FBML and Customer Tabs look exciting. Power of using “Matt Pack likes this” within ads Focus on CPM > CPC > Fan > Booking; metrics to focus on: CTR > Fan conversion > Booking conversion Quality score for facebook ads driven by likes, ads are higher maintainence than PPC Thursday, June 17, 2010
  4. 4. Marketing in the age of Google Your online strategy is your business strategy... Thursday, June 17, 2010
  5. 5. Yahoo and Bing Coming together = 30% Market Share in the US and growing. Roll out this winter? Earlier if possible. Thursday, June 17, 2010
  6. 6. Mobile Propensity to buy much higher - 65% of customers transact in less than an hour after searching on mobile. 100m mobile Facebook users Thursday, June 17, 2010
  7. 7. Content still King! Editorial or Editor in Chief Freshness/real time 50% time on content development, 20% blog post and article placement, 10% link development Social integration, Info-graphics, lists and shareable widgets Clever videos responding to trends in search activity. Videos more important - YouTube previews in Bing results. Good Content Management System Key Thursday, June 17, 2010
  8. 8. Ranking Factors Keyword in domain important - hyphenated less important Diversity of links important Thursday, June 17, 2010
  9. 9. Crawlability Prune site content 304 Site Maps by vertical Navigation - watch out - footers and javascript links and repeated links - drop links with low CTR? Moving pages to sub domains - focus core site on important content. Thursday, June 17, 2010

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