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Carl Sagan and Neil deGrasse Tyson have come to symbolize the dominant "popularization" approach to science communication, a model that has been embraced with renewed enthusiasm among young scientists as they have experimented with and developed a variety of digital and social media tools. Yet this dominant approach to science communication is not without several key imitations, pitfalls and trade-offs.
In a March 29, 2014 talk as part of the "Sharing Science" conference held at the University of British Columbia, I reviewed major areas of research, analysis and debate relevant to twenty years of evolving models and approaches to science communication. At the link below you find related readings and studies on each of the models reviewed.
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