Your SlideShare is downloading. ×
0
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Northeastern nisbet jan15_draft
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Northeastern nisbet jan15_draft

247

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
247
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Blind spot for gas and oil prices. States and cities where we live, we depend considerably less on low gas prices. Earn more money, therefore absorb volatility in gas prices, we don’t directly depend on gas for our profession or jobs, and we drive considerably less. MA 8,000, VT 11,000 ME 10,000 DC 5,700, MS 13K, OK 12K
  • Blind spot for gas and oil prices. States and cities where we live, we depend considerably less on low gas prices. Earn more money, therefore absorb volatility in gas prices, we don’t directly depend on gas for our profession or jobs, and we drive considerably less. MA 8,000, VT 11,000 ME 10,000 DC 5,700, MS 13K, OK 12K
  • Blind spot for gas and oil prices. States and cities where we live, we depend considerably less on low gas prices. Earn more money, therefore absorb volatility in gas prices, we don’t directly depend on gas for our profession or jobs, and we drive considerably less. MA 8,000, VT 11,000 ME 10,000 DC 5,700, MS 13K, OK 12K
  • Blind spot for gas and oil prices. States and cities where we live, we depend considerably less on low gas prices. Earn more money, therefore absorb volatility in gas prices, we don’t directly depend on gas for our profession or jobs, and we drive considerably less. MA 8,000, VT 11,000 ME 10,000 DC 5,700, MS 13K, OK 12K
  • Blind spot for gas and oil prices. States and cities where we live, we depend considerably less on low gas prices. Earn more money, therefore absorb volatility in gas prices, we don’t directly depend on gas for our profession or jobs, and we drive considerably less. MA 8,000, VT 11,000 ME 10,000 DC 5,700, MS 13K, OK 12K
  • Blind spot for gas and oil prices. States and cities where we live, we depend considerably less on low gas prices. Earn more money, therefore absorb volatility in gas prices, we don’t directly depend on gas for our profession or jobs, and we drive considerably less. MA 8,000, VT 11,000 ME 10,000 DC 5,700, MS 13K, OK 12K
  • Blind spot for gas and oil prices. States and cities where we live, we depend considerably less on low gas prices. Earn more money, therefore absorb volatility in gas prices, we don’t directly depend on gas for our profession or jobs, and we drive considerably less. MA 8,000, VT 11,000 ME 10,000 DC 5,700, MS 13K, OK 12K
  • Blind spot for gas and oil prices. States and cities where we live, we depend considerably less on low gas prices. Earn more money, therefore absorb volatility in gas prices, we don’t directly depend on gas for our profession or jobs, and we drive considerably less. MA 8,000, VT 11,000 ME 10,000 DC 5,700, MS 13K, OK 12K
  • Blind spot for gas and oil prices. States and cities where we live, we depend considerably less on low gas prices. Earn more money, therefore absorb volatility in gas prices, we don’t directly depend on gas for our profession or jobs, and we drive considerably less. MA 8,000, VT 11,000 ME 10,000 DC 5,700, MS 13K, OK 12K
  • Blind spot for gas and oil prices. States and cities where we live, we depend considerably less on low gas prices. Earn more money, therefore absorb volatility in gas prices, we don’t directly depend on gas for our profession or jobs, and we drive considerably less. MA 8,000, VT 11,000 ME 10,000 DC 5,700, MS 13K, OK 12K
  • Transcript

    • 1. Urban Resilience and Innovation in a Polarized Society: Research to Inform Communication and Advocacy Matthew C. Nisbet Associate Professor School of Communication American University Washington D.C. Northeastern University January 15, 2014 @MCNisbet
    • 2. Boston Society of Architects (2013) ; Mass Gov (2011). City of Boston.gov Climate Action Web Site
    • 3. Climate Ready Boston (2013)
    • 4. Climate Change as Public Health Threat Extreme Heat and Infectious Disease Climate Ready Boston (2013); Centers for Disease Control (2013). @MCNisbet
    • 5. Public Engagement and Communication? Holding community meetings in each neighborhood, particularly those closest to the waterfront, will enable us to hear each other‟s concerns and brainstorm best approaches to specific local problems where a one-size-fits-all measure might not be the best solution. Finally, I will seek to expand and foster current city relationships with leading climate researchers at our exceptional colleges and universities…. City of Boston Climate Action Plan (2011); Boston Harbor Association (2013); Marty Walsh for Mayor (2012) @MCNisbet
    • 6. Framing Science? Context and Identity Shape Perceptions of Complex Debates Nisbet & Lewenstein 2002; Nisbet, Brossard & Kroepsch 2003; Nisbet & Huge 2006; Nisbet & Mooney 2007; Nisbet & Scheufele 2009; Nisbet 2009; Nisbet & Kotcher 2009 & more…. @MCNisbet
    • 7. Framing Science? Context and Identity Shape Perceptions of Complex Debates Nisbet & Lewenstein 2002; Nisbet, Brossard & Kroepsch 2003; Nisbet & Huge 2006; Nisbet & Mooney 2007; Nisbet & Scheufele 2009; Nisbet 2009; Nisbet & Kotcher 2009 & more…. @MCNisbet
    • 8. Audience Segmentation and Public Perceptions @MCNisbet
    • 9. In Depth Interviews w/ 70 subjects by Segment Maibach, E., Nisbet, M.C. et al. (2010). BMC Public Health 10: 299. @MCNisbet
    • 10. Segment 4-6: Sentence Specific Reaction to Essay 10 DISENGAGED DOUBTFUL DISMISSIVE POPULATION 8 6 4 2 0 -2 -4 -6 -8 -10 O1 O2 O3 O4 O5 T1 T2 T3 T4 Maibach, E., Nisbet, M.C. et al. (2010). BMC Public Health 10: 299. T5 T6 T7 B1 B2 B3 B4 C1 C2 @MCNisbet
    • 11. Provoking Anger Across Audience Segments: Identifying Boomerang Effects Myers, T., Nisbet, M.C., Maibach, E.W., & Leiserowitz, A. (2012). Climatic Change. @MCNisbet
    • 12. Engaging A Broader Public Via Energy Resilience? MASSPIRG 2013. Moving Off the Road. @MCNisbet
    • 13. Engaging A Broader Public Via Energy Resilience MASSPIRG (2013). Moving Off the Road; MA Gov (2010) Clean Energy & Climate Plan 2020 @MCNisbet
    • 14. Energy Resilience and Climate Disruption Warmer, Wetter Future with More Extremes @MCNisbet
    • 15. Will Oil Prices Triple in Next Five Years? Nisbet, Maibach, & Leiserowitz (2011). American Journal of Public Health. @MCNisbet
    • 16. Oil Price Spikes and Risk to Economy? Nisbet, Maibach, & Leiserowitz (2011). American Journal of Public Health. @MCNisbet
    • 17. Oil Price Spikes and Risk to Public Health? Nisbet, Maibach, & Leiserowitz (2011). American Journal of Public Health. @MCNisbet
    • 18. Preparing and Planning Ahead for Climate Change Building a Civic Science Infrastructure and Network Nisbet, M.C., Hixon, M., Moore, K.D., & Nelson, M. (2010). The Four Cultures: New Synergies for Engaging Society on Climate Change. Frontiers in Ecology and the Environment, 8, 329-331. @MCNisbet
    • 19. The Case of Embryonic Stem Cell Research: Science as Political Wedge Strategy Nisbet & Becker (in press). Public Opinion Quarterly; Nisbet & Markowitz (in press). PLoS One @MCNisbet
    • 20. Looking Beyond Partisanship: Mental Models About Science and Society Scientific Reservations (r=.38) • 'Scientific research these days doesn't pay enough attention to the moral values of society‟ • 'Scientific research has created as many problems for society as it has solutions‟ Scientific Optimism (r=.40) • „Scientific research is essential for improving the quality of human lives‟ • „New technology used in medicine allows people to live longer and better‟ Nisbet & Becker (in press). Public Opinion Quarterly; Nisbet & Markowitz (in press). PLoS One @MCNisbet
    • 21. The Popularization and Dissemination Model  Engages a core audience of science enthusiasts who can comment, share, and repurpose.  Can reach through incidental exposure nonattentive, broader publics.  Can shape the decisions and thinking of policymakers, journalists and funders.  For scientists, can build personal brand, increase citation impact, influence scientific peers, and develop skills and experience. @MCNisbet
    • 22. Popularization & The Cycle of Hype  Commercialization and competition for funding puts pressure on scientists and institutions to “oversell” their findings.  Media coverage emphasizes near term societal benefits and market development with less emphasis on uncertainty and possible risks.  Hype risks credibility and trust in science and may undermine ability to do basic research.  Increasingly defines science and higher education in terms of economic development and job growth. @MCNisbet
    • 23. Popularization and the Framing of Policy Options: Evaluating the Media Impact of a Bestseller ETHICAL THEMES EMPHASIZED IN MEDIA DISCUSSION Informed Consent Compensation Welfare Progress Control / Access Minor Emphasis Major Emphasis Accountability Privacy Education Advocacy N = 125 0 20 40 60 80 100 % of Reviews, Profiles, Features, Interviews & Opinion Articles Nisbet & Fahy (2012). @MCNisbet
    • 24. Public Intellectuals and Communities of Assumptions o Public intellectuals help create discourses and “communities of assumptions” that define problems and policy options. o By calling attention to specific disciplines and networks of experts, they define which experts or views might be mainstream versus what might be contrarian or out of bounds. o Once assumptions and legitimate authorities are established, it becomes “costly in terms of human mental labor to re-examine what has finally come to be taken for granted.” o Other public intellectuals are needed to “disturb the canonical peace” and “defamiliarize the obvious” by identifying the flaws in conventional wisdom and by offering alternative renderings of a problem. Nisbet (2011); Nisbet (2013); Nisbet (under review). @MCNisbet
    • 25. “Soft Path” Technocratic Approach to Social Change Design to Win Foundations, 2007-2010 / $368M Distributed Across 1248 Grants Nisbet (2011); Nisbet (2013); Nisbet (under review). @MCNisbet
    • 26. Personalities, Celebrities and Global Commodities o Merge public and private selves by relating complex ideas or problems to personal anecdotes, “journeys,” “realizations.” o Appearance, headshot, image, and dress are likely to be consistent with the subject matter they write about. o Establish authenticity, commitment to a topic i.e. “walks the walk,” “practices what they preach” or has acquired unique knowledge through exceptional experiences. o Most are commodities, in that their books, writing, and speeches are bound up with a dense web of promotion, selling, marketing, and millions of dollars in transactions. Nisbet (2011); Nisbet (2013); Nisbet (under review). @MCNisbet
    • 27. Public Intellectuals Online & Spirals of Attention o Motivated “issue publics” deep dive into subject content across outlets, making public intellectual work online participatory and social. o Articles become most popular, read, or emailed at news sites…flagged, highlighted, contextua lized, and spread by way of comments, Facebook “like” buttons, and indicators of how often a story has been re-tweeted. o Meta-commentary and reactions from bloggers and journalists at other news sites turns article into “pseudo-event.” @MCNisbet
    • 28. www.ClimateShiftProject.org @MCNisbet

    ×