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In the morning session, we will discuss the changing nature of the news and social media ecosystem for topics related to science, the environment and emerging technologies. We will focus on the role that journalists and bloggers play; the increasingly social and participatory nature of news use; and the importance of informal opinion-leaders as trusted information brokers and go betweens.
In the afternoon session, we will examine different examples of blog writing that scientists and other experts can comfortably engage in and that can enhance their own professional brand and that of their organization. We will also discuss managing the time pressures and distraction of social media use, and methods for developing an online identity that enhances your professional work and career.
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