How the iPhone redefined Mobile User Experience

How the iPhoneredefinedMobile User Experience
Nicholas Kruse, ReignDesign(@n_kruse)
Mobile Monday, 2009.06.29

Computer:
Elephant
Mobile device:
Mouse

PDA:Business / focused
Mobile: Social / limited
Smartphone: Techie / complicated

Smartphone
iPhone!
Mobile
PDA

How did they do that?
Big, HD display
Good touch-screen
“Feel-good” UX
App Store – variety!

Before:
“It’s painful to explore!”
Now:
“It’s fun to explore!”

Big idea 1:
Make use of “Gap Time”
and “Half-Time”

What apps work?
Time wasters & games
Supplement to a web app / service
Bite-size chunks of information

Big idea 2:
Alleviate Inconvenience

What apps “work”?
Time-sensitive info / alerts
Location-based apps

Big idea 3:
Contentis almost FREE –
But people willPAY for great UX

What about iPhone
Interaction Design?

Keep It Simple, Stupid
Only a few options per screen

Navigation sucks
Rely on spatial & linear patterns

Tap, swipe, and drag
are uncharted territory
See Dan Saffer’s talk for more:http://www.vimeo.com/groups/8949/videos/2761844

Thank you!
This presentation is online at: http://www.reigndesign.com/blog/

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