Minti is a Web 2.0 style site where parents can share and gain valuable advice on parenting .
The huge range of parent advice content is created by-parents-for-parents in the form of articles, blogs, photos, questions and answers.
The content is then rated and commented on by the community to ensure quality, integrity and relevance.
Minti has almost 30,000 members who have created nearly 7,000 parenting articles
The site gets an average 679,000 monthly page impressions.
The campaign concept tike is a Wooden Balance Bike created by LivePlayCreate. LivePlayCreate approached minti looking for a unique online advertising opportunity to promote tikes. Minti presented social media marketing concept that leveraged the existing behaviours of their online community. Minti members often ‘thank’ each other (for advice, answers, etc) by sending virtual gifts. To date these gifts have been generic (birthday cake, champagne, etc). Minti proposed the creation of a tike gift that could be sent within the community by the community. A unique online marketing opportunity that delivered amazing results.