Generating Cost-Effective Leads via the Internet
By Matthew Lord
Atlanta Internet Marketing Consultant
A service business must generate new leads
Lead valves are online marketing instruments
that your business can use to attract new
A lead valve is any avenue of online
marketing that can deliver business.
Most small business websites are not “user
friendly” and thus do not generate sufficient
Each website needs a lead capture form placed
in a prominent location. (Ex. Name, email, etc.
to request a free quote).
Most individuals are more likely to fill out a short
lead form than pick up the phone and call.
“Driving traffic” is internet marketing lingo
for getting visitors to a website.
Most websites generate little traffic, and have
no method of tracking monthly visitors.
If your website does not get a significant
amount of the marketing search volume, how
can it generate consistent leads?
Search engine optimization
Social Media (Twitter, Facebook, Linkedin, etc.).
Pay per click advertising (GoogleAdwords,Yahoo Search Marketing).
Press release distribution
All of these traffic generating strategies are designed to funnel targeted
traffic to your website.Your website (with proper lead capture installed)
will turn this traffic into leads, which will turn into sales.
(First page listing on Google,Yahoo, and Bing
for target keywords). (Ex. My Atlanta
marketing consulting website is currently on
Page 1 of Google for a variety keyword
This is a passive form of lead generation that
can literally turn a struggling business into
the top producer in town when implemented
Facebook andTwitter and not just for kids. In
fact, they are sophisticated networking tools
that can build incredible business relationships.
Facebook allows businesses to target customers
by a variety of demographics including: age,
interests, geographic location, and much more.
Twitter is the ultimate social networking tool for
connecting with potential customers in a matter
Search engines love blogs.
Blogging is a critical aspect of SEO.
Wordpress, Blogger,Weebly, andTypepad are
popular blogging platforms.
For an example of aWordpress blog click here.
Blogging literally allows small businesses to
compete with fortune 500 companies (no joke!).
Pay a small amount (ranging from .25 cents
to $20.00 or more) every time someone clicks
Primary PPC platforms are Google Adwords
andYahoo Search Marketing.
Facebook PPC is fast approaching as the #1
PPC advertising medium because of the laser
target advertising options.
Incredible form of traffic generation
Write short, informative articles about your
business and submit them to popular article
To this date I have received over 240,000 (Yes
that is the correct amount of zero’s) visits to my
websites via article marketing.
Here is the proof: Ezinearticles.com expert
contributor Matthew Lord
Powerful method to generate immediate
buzz about the products or services your
Can be syndicated to over 100 news
aggregators, including being featured on
Also will boost your website’s search engine
Youtube is currently the #3 visited website in
Your business can upload videos toYoutube
(as well as other video sharing websites) and
receive tons of targeted traffic (and leads!).
Videos are interactive, and often appear on
the first page of Google for your targeted
Has your business opened the lead valves
with online marketing?
Do you have a website?
What are you doing to market the website?
Note: A website that is not being marketed is
basically worthless. Sure, it looks nice, but it
won’t get you much business!
I specialize in helping small business owners
open the internet lead valves and generate
I would love to talk with you about your
business, and send a few free
recommendations your way.
Please contact me at 706-975-8045 for your
FREE 15 minute phone consultation!
Please visit My Blog for
a ton of free internet
marketing tips to
improve your business!
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