How to market your small business onlinePresentation Transcript
Matthew Lordhttp://www.matthewlordconsulting.com Atlanta Marketing Consultant How To Market Your Small Business Online
-Why Internet Marketing? Cost effective. Easily measure results with tracking mechanisms. Higher ROI than traditional print advertising.
The Main Components of Internet Marketing: Search Engine Optimization Email Marketing Content Syndication/Article Marketing Pay-Per-Click Advertising Social Media Marketing Video Marketing Blogging
Search Engine Optimization Getting your website ranked on the first page of Google is possible! Use an Atlanta Marketing Consultant that has a thorough knowledge of both On-page and Off-page SEO tactics. You must also perform in-depth keyword research to determine an estimated ROI for your SEO campaign.
Email Marketing Automation is key. You need special services to accomplish this task. Effective copywriting is essential in order to turn email subscribers into active customers.
Article Marketing/Content Syndication One of the most powerful ways to build your business brand online. Submit high quality, keyword rich content to your blog, as well as article directories. This method alone has brought over 250,000 visits to my web properties.
Pay-Per-Click Marketing PPC Marketing gives you the ability to generate immediate traffic to your websites. The higher your quality score, the less you Pay-Per -Click. Google Adwords, Facebook, and Yahoo Search Marketing are the most popular PPC networks that can get you a ton of exposure.
Search Engine Optimization Or Pay Per Click Marketing? SEO Traffic is FREE Long term Strategy Continuous Optimization is Needed to Maintain High Rankings Once System is in Place: Straight PROFIT! PPC Have to Pay for Traffic Immediate Traffic: Instant Sales Must Always Refine and Tweak PPC Campaigns to Stay Ahead of Your Competition
Social Media Marketing Twitter, Facebook, Ning, and Foursquare are gathering a huge following each day. Facebook is now the 2ndmost visited website online according to Alexa.com. These social networking communities have massive potential for local business marketing: when done correctly.
Video Marketing Creating short videos and submitting them to Video Sharing Websites (Youtube, Google, Viddler, etc.) is a highly effective form of marketing. Videos often get listed on the 1stpage of Google! People prefer to watch videos online over reading.
Blogging No longer a teenage fad. Blogging is an effective business tool that is being used by ALL successful online businesses. Allows you to update content with ease, which drastically increases search engine rankings!
Conclusion These are the marketing strategies that I have used to build my online brand. These methods work, and will provide your business with a dynamic online presence to increase your profits substantially! For more information visit http://www.matthewlordconsulting.com and fill out the contact inquiry form!
THANK YOU! Matthew Lord Consulting Looks Forward to Helping You Design and Implement a Dynamic Marketing Campaign for Your Business! Visit http://www.matthewlordconsulting.com to Get Started!