Atlanta Marketing Consulting by Matthew lord


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Atlanta is a big city, and in order to compete you need to hire an atlanta marketing consultant who can tailor a marketing plan that meets your needs. This is an overview of a few measures you can take to increase your online exposure.

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Atlanta Marketing Consulting by Matthew lord

  1. 1. Low Cost Methods to Increase Profits<br />Matthew Lord Consulting Presents:<br />Mastering New Marketing<br /><br />
  2. 2. Matthew Lord Consulting<br />Matthew Lord: Background<br /><ul><li>Involved with Internet Marketing Consulting since 2008.
  3. 3. I have helped a wide variety of businesses from local companies to international vendors increase profits with professional internet marketing services, and have published over 770 articles online covering the subject at hand.
  4. 4. Worked with law firms, restaurants, business consultants, internet based businesses, and a major international online sales company.
  5. 5. B.S., Kennesaw State University.</li></ul><br />
  6. 6. Matthew Lord Consulting<br />“Old” Marketing<br />The Yellow Pages and Newspapers act as if they still have the readership and monopoly of the past<br />HighCost<br />PoorResults<br />Readership and use of “old” media continues to rapidly decline<br />It is very difficult to measure the results of traditional advertising or change based on these results<br />NoTracking<br /><br />
  7. 7. Matthew Lord Consulting<br />Online Marketing<br />Online advertising is inexpensive to start and is inexpensive to change or tweak as the need arises<br />LowCost<br />Use of the Internet continues to grow as we become more connected throughout our lives<br />Effective<br />It is simple to measure the results of online advertising and to make changes based on these results<br />EasyTracking<br /><br />
  8. 8. Matthew Lord Consulting<br />How to Get Started<br />CustomerAction<br />Widen Net<br />Measure &Tweak<br />Which actions would you like your visitors to take? Make sure all online marketing efforts lead to an action.<br />Measure the performance of every part of your online efforts. Tweak based on these results.<br />Increase your company’s presence on the web. Make it easier for your customers to find you.<br /><br />
  9. 9. Matthew Lord Consulting<br />Call to Action<br /><ul><li>Attract customers
  10. 10. Capture leads
  11. 11. Pre-sell product or service
  12. 12. Sell product or service
  13. 13. Build customer relationships
  14. 14. Provide support</li></ul><br />
  15. 15. Matthew Lord Consulting<br />Email Marketing<br /><ul><li>Lead capture
  16. 16. Repeated sales contact
  17. 17. “Rewards program” or other relationship-building method
  18. 18. Customer support</li></ul><br />
  19. 19. Matthew Lord Consulting<br />Company Blog<br /><br />
  20. 20. Matthew Lord Consulting<br />PPC (Pay-per-Click) Ads<br /><ul><li>“Buying” visitors
  21. 21. Often pennies per click
  22. 22. Test conversion
  23. 23. Targeted on keywords and to a specific geographic area</li></ul>a. Google Adwords<br />b. Yahoo Search Marketing<br /><br />
  24. 24. Matthew Lord Consulting<br />Online Press Releases<br /><ul><li>Distributed online
  25. 25. Can be picked up by traditional media
  26. 26. Increase perceived expertise
  27. 27. Increase exposure</li></ul><br />
  28. 28. Matthew Lord Consulting<br />YouTube<br /><ul><li>“Reality-style” videos
  29. 29. Personal contact
  30. 30. Pull in traffic
  31. 31. Product support</li></ul><br />
  32. 32.<br />Matthew Lord Consulting<br />Social Media<br /><ul><li>Facebook, MySpace, Twitter
  33. 33. HubPages, Squidoo, Google Pages
  34. 34. Social Bookmarking</li></li></ul><li>Matthew Lord Consulting<br />Article Directories<br /><ul><li>Widen online exposure
  35. 35. Articles targeting potential customers’ “pain”
  36. 36. Articles may be re-published online
  37. 37. Establish authority and expertise</li></ul><br />
  38. 38. Matthew Lord Consulting<br />Online Classifieds<br /><ul><li>Craigslist and Kijii
  39. 39. Free advertising
  40. 40. Local scope
  41. 41. Heavily used</li></ul><br />
  42. 42. Matthew Lord Consulting<br />eBay<br /><ul><li>Huge traffic – all buyers
  43. 43. Sales channel
  44. 44. Widen exposure on Internet</li></ul><br />
  45. 45. Matthew Lord Consulting<br />Google Analytics<br /><ul><li>Measure traffic
  46. 46. Measure click-through
  47. 47. Measure conversion</li></ul><br />
  48. 48. Matthew Lord Consulting<br />Outsourcing<br /><ul><li>Learning curve / expertise
  49. 49. Repetitive tasks
  50. 50. You spend time running your business</li></ul><br />
  51. 51. Matthew Lord Consulting<br />Your Web Developer<br /><ul><li>Good at his job
  52. 52. His job is building websites
  53. 53. Pure web designers present“art,” but at Matthew Lord Consulting we present performance and ROI.
  54. 54. Not a marketer</li></ul><br />
  55. 55. Thank You !<br /><br />