Evans Cycles achieved a 172% year-over-year increase in email revenue through implementing a data-driven customer relationship management strategy. They integrated online and offline customer data to segment messaging and content based on individual preferences and behavior. This resulted in open rates as high as 84.9% and click rates of 40.5%, significantly higher than industry averages. Evans Cycles developed a six-stage customer lifecycle model to maximize lifetime customer value through targeted communications at each stage.