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Online Reputation Management Presentation

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Building and maintaining a strong, positive online reputation is essential for

Building and maintaining a strong, positive online reputation is essential for

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  • 1. Reputation Management in Social Media Ways to Monitor, Maintain and Build an Excellent Online Reputation
  • 2. Importance of Online Reputation Takeaway: looking bad online will result in lost leads and credibility for your business.
  • 3. Understand your Environment  Where are people talking about your business?  Search “ your company’s name” on Google.  Search “your company’s name + location” on Google.  What does it look like?  Positive or negative reviews? How many?  Is there good, valuable content about your company that’s easily visible?  How much traffic does each bring to your site? 80% of shoppers change purchase decision based on negative reviews
  • 4. Set up Alerts  GoogleAlerts:  Enter in the search query you want to monitor.  Set frequency and email address.  Almost every other channel:  Set up notification emails. On Facebook you can be emailed every time someone interacts with your page.
  • 5. Respond to Reviews  Both positive and negative.  Don’t just delete reviews.  Have a formal strategy:  Listen & understand.  Empathize.  Offer a solution.  Execute the solution.  Follow up.  Learn from reviews.
  • 6. Generate More Reviews  Ask for reviews.  Make it easy to post reviews.  Offer incentives:  “likes” = charitable donations.  Run contests on different channels.  Include links on receipts.  Online surveys.
  • 7. BuildYour Online Presence  Set up minimum of 4 channels.  Optimize profiles:  Fill in all the blanks.
  • 8. Content Marketing Strategy  Determine makeup of your online audience.  Create a content marketing strategy.  Where are you going to post and why?  What are you going to post and why?  How often are you going to post and why? Facebook Blog Products
  • 9. Post Quality Content  Best practices:  Add value.  Promote specials.  Showcase company culture & expertise.  Be Informative – local & industry related.  Be funny.
  • 10. Track and Analyze  Track and analyze results.  HootSuite.
  • 11. Conclusion  Looking bad online will lead to lost business and a decline in credibility.  Know where your customers go to talk about your business online.  Respond to your customers’ posts and reviews.  “Optimize” your social media channels.  Post valuable content on a regular basis.  Track & analyze results.
  • 12. Company Overview  Highlights:  Founded in 2006.  9 full-time employees, 4 interns & 5 local 1099 content writers.  Rank #2 nationally for “ franchise search engine marketing.”  Rank #1 nationally for “online reputation management for franchises.”  matt@localsearchmasters.com  615-498-7117
  • 13. References  http://searchengineland.com/infographic-how-to-rank-for-your-name-in- google-129850.  http://www.inc.com/matthew-swyers/5-steps-to-handling-a-customer- complaint.html?nav=next.  http://www.trackur.com/5-easy-steps-build-online-reputation-infographic.  http://www.entrepreneur.com/article/226784.

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