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How to optimize an image for       Google search           Jeff Siebach      Local Search Masters    www.localsearchmaster...
Where do we start?We will go from this<img src=“img2938.gif” />To this<h6><img  src=“http://www.colorfulcakery.com/cakes/y...
What is an img2938.gif?<img src=“yellow-birthday-cake.gif” />• Title your image with relevant keywords
Adding ALT Text<img src=“yellow-birthday-cake.gif” alt=“yellow  birthday cake shaped like a banana” />• Alt tags are index...
Adding title tags<img src=“yellow-birthday-cake.gif” alt=“yellow  birthday cake shaped like a banana”  title=“Birthday cak...
Adding image size<img src=“yellow-birthday-cake.gif” alt=“yellow  birthday cake shaped like a banana”  title=“Birthday Cak...
Provide contextCheck out this cake from Trevor’s birthday bash.<h6><img src=“yellow-birthday-cake.gif”  alt=“yellow birthd...
Use absolute paths<h6><img  src=“http://www.colorfulcakery.com/cakes/yell  ow/yellow-birthday-cake.gif” alt=“yellow  birth...
EXIF Data• Exchangeable image file format• Stores data about the camera used to take the  photo, among other things• Curre...
Other best practices• Upload your images to Flickr          Nice cake, Trevor… but Donkey Kong is so 90’s.
How to Optimize an Image for Google Search
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How to Optimize an Image for Google Search

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Transcript of "How to Optimize an Image for Google Search"

  1. 1. How to optimize an image for Google search Jeff Siebach Local Search Masters www.localsearchmasters.com SEO, PPC, Social Media, Reputation Management
  2. 2. Where do we start?We will go from this<img src=“img2938.gif” />To this<h6><img src=“http://www.colorfulcakery.com/cakes/yellow/yellow- birthday-cake.gif” alt=“yellow birthday cake” title=“Yellow Birthday Cake from Trevor’s party” height=“200” width=“350”/>Is it yellow birthday cake? Or something more?!</h6>
  3. 3. What is an img2938.gif?<img src=“yellow-birthday-cake.gif” />• Title your image with relevant keywords
  4. 4. Adding ALT Text<img src=“yellow-birthday-cake.gif” alt=“yellow birthday cake shaped like a banana” />• Alt tags are indexed by Google and are important for SEO.• First words are considered the most important. © at end.• Don’t just repeat keywords.
  5. 5. Adding title tags<img src=“yellow-birthday-cake.gif” alt=“yellow birthday cake shaped like a banana” title=“Birthday cake from Trevor’s party”/>• Title tags are not indexed by Google so do not affect rankings, but they are beneficial to users.
  6. 6. Adding image size<img src=“yellow-birthday-cake.gif” alt=“yellow birthday cake shaped like a banana” title=“Birthday Cake from Trevor’s party” height=“200” width=“350”/>• Specifying a size for your image improves the loading speed of your site, improving user experience and lowering bounce rate.
  7. 7. Provide contextCheck out this cake from Trevor’s birthday bash.<h6><img src=“yellow-birthday-cake.gif” alt=“yellow birthday cake shaped like a banana” title=“Birthday Cake from Trevor’s party” height=“200” width=“350”/>The birthday cake was the best part of the Donkey Kong party</h6>• Google reads content around images to determine what an image is. Introduce and/or subtitle your image.
  8. 8. Use absolute paths<h6><img src=“http://www.colorfulcakery.com/cakes/yell ow/yellow-birthday-cake.gif” alt=“yellow birthday cake shaped like a banana” title=“Birthday Cake from Trevor’s party” height=“200” width=“350”/> The birthday cake was the best part of the Donkey Kong party </h6>• Ensures image link will not break as easily• I wish Colorful Cakery was a real place
  9. 9. EXIF Data• Exchangeable image file format• Stores data about the camera used to take the photo, among other things• Currently does not influence rankings, but is shown in Google search• Some websites pull information from it• Protect your image if it is shared
  10. 10. Other best practices• Upload your images to Flickr Nice cake, Trevor… but Donkey Kong is so 90’s.
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