CS 292: Beyond the One Way Web Matthew Jett Hall, Spring 2008 http://beyondtheonewayweb.wordpress.com
<ul><li>Content Distribution </li></ul><ul><li>Video </li></ul><ul><ul><li>Traditional Medium </li></ul></ul><ul><ul><li>N...
<ul><li>The OED says…. </li></ul><ul><ul><li>I. “That which is contained in anything.” </li></ul></ul><ul><ul><li>2. a.   ...
<ul><li>Create </li></ul><ul><li>Copy </li></ul><ul><li>Package </li></ul><ul><li>Distribute </li></ul><ul><li>Goal: </li>...
<ul><li>VHS </li></ul><ul><li>Celluloid </li></ul><ul><li>DVD </li></ul><ul><li>Broadcast </li></ul><ul><li>Cable </li></u...
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com) Register?
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com) Advertising
<ul><li>Low barriers to entry </li></ul><ul><li>Easy to acquire high quality video / audio </li></ul><ul><li>Simple to use...
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com) <ul><li>Remember  … </li></ul><ul><li>Editorial Quali...
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com) Full  Episodes Another Player!
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
<ul><li>Wire Service </li></ul><ul><ul><li>Reuters </li></ul></ul><ul><ul><li>AP </li></ul></ul><ul><li>Physical </li></ul...
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
CS 292-1: Beyond the One Way Web  (beyondtheonewayweb.wordpress.com)
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Week 8 -- Digital Distribution

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Overview of how content now finds its way into the distribution channels via the network.

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Week 8 -- Digital Distribution

  1. 1. CS 292: Beyond the One Way Web Matthew Jett Hall, Spring 2008 http://beyondtheonewayweb.wordpress.com
  2. 2. <ul><li>Content Distribution </li></ul><ul><li>Video </li></ul><ul><ul><li>Traditional Medium </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Television </li></ul></ul><ul><ul><li>Movies </li></ul></ul><ul><li>Print </li></ul><ul><ul><li>Traditional Medium </li></ul></ul><ul><ul><li>Newspaper </li></ul></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>Magazines </li></ul></ul><ul><li>Audio </li></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Traditional Medium </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Audio Books </li></ul></ul><ul><li>Software </li></ul><ul><ul><li>Traditional Medium </li></ul></ul><ul><ul><li>Games </li></ul></ul><ul><ul><li>Software </li></ul></ul><ul><li>The Digital Home </li></ul><ul><ul><li>Xbox360 </li></ul></ul><ul><ul><li>Windows Media Center </li></ul></ul><ul><ul><li>High Speed Home </li></ul></ul>CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  3. 3. <ul><li>The OED says…. </li></ul><ul><ul><li>I. “That which is contained in anything.” </li></ul></ul><ul><ul><li>2. a. “The things contained or treated of in a writing or document; the various subdivisions of its subject-matter.” </li></ul></ul>CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) content, n1. &quot; The Oxford English Dictionary . 2nd ed. 1989. OED Online . Oxford University Press.
  4. 4. <ul><li>Create </li></ul><ul><li>Copy </li></ul><ul><li>Package </li></ul><ul><li>Distribute </li></ul><ul><li>Goal: </li></ul><ul><ul><li>Packaging a creative work for distribution </li></ul></ul><ul><ul><li>Getting the product into people’s hands </li></ul></ul><ul><ul><li>Cashing in on the sale! </li></ul></ul>CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  5. 5. <ul><li>VHS </li></ul><ul><li>Celluloid </li></ul><ul><li>DVD </li></ul><ul><li>Broadcast </li></ul><ul><li>Cable </li></ul>CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  6. 6. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  7. 7. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) Register?
  8. 8. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  9. 9. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) Advertising
  10. 10. <ul><li>Low barriers to entry </li></ul><ul><li>Easy to acquire high quality video / audio </li></ul><ul><li>Simple to use editing software </li></ul><ul><li>Podcasting (next week!) </li></ul><ul><li>The Sensor Net! </li></ul><ul><li>Mass cell phone adoption </li></ul><ul><ul><li>2 billion 2005 </li></ul></ul><ul><ul><li>4 billion by 2011 </li></ul></ul><ul><ul><li>Everyone is a camera man </li></ul></ul><ul><ul><li>Everyone is a recorder </li></ul></ul><ul><ul><li>Why not use that cheap consumer electronics? </li></ul></ul><ul><ul><li>Become your own reporter? </li></ul></ul>CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  11. 11. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  12. 12. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) <ul><li>Remember … </li></ul><ul><li>Editorial Quality????????? </li></ul><ul><li>Worthy of our attention? </li></ul>
  13. 13. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  14. 14. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  15. 15. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  16. 16. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) Full Episodes Another Player!
  17. 17. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  18. 18. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  19. 19. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  20. 20. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  21. 21. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  22. 22. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  23. 23. <ul><li>Wire Service </li></ul><ul><ul><li>Reuters </li></ul></ul><ul><ul><li>AP </li></ul></ul><ul><li>Physical </li></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>Broadsheets </li></ul></ul><ul><ul><li>Magazine </li></ul></ul>CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  24. 24. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  25. 25. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  26. 26. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  27. 27. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  28. 28. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

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