CS 292: Beyond the One Way Web Matthew Jett Hall, Spring 2008 http://beyondtheonewayweb.wordpress.com

The Medium is the Message Technology in Context Chapter 1: Key Points Web 2.0 Elements Web 1.0 v Web 2.0 Andrew Jackson: 1828 Campaign The Youtube Debates: 2008 Campaign CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

The Medium is the Message

Technology in Context

Chapter 1: Key Points

Web 2.0 Elements

Web 1.0 v Web 2.0

Andrew Jackson: 1828 Campaign

The Youtube Debates: 2008 Campaign

We must gain experience together We rely heavily on Web 2.0 tools Wikipedia Microsoft Live Spaces Wordpress Google Applications Various Open Source products CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

We must gain experience together

We rely heavily on Web 2.0 tools

Wikipedia

Microsoft Live Spaces

Wordpress

Google Applications

Various Open Source products

Why read Where Wizards Stay up Late? Technical standards matter Historical Context Societal structure matters Organizational structure matters Technology projects sometimes yield unintended results Gives great content to utilize when we arrive at the practical side of the course. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

Why read Where Wizards Stay up Late?

Technical standards matter

Historical Context

Societal structure matters

Organizational structure matters

Technology projects sometimes yield unintended results

Gives great content to utilize when we arrive at the practical side of the course.

The USSR invented the Internet A Military Problem Early Warning Systems Intelligence data  predictive models Computational Resource Problem Batch, Interactive, and Time Share JC Licklider Visionary Intergalactic Computer Network “ Man-Machine Symbiosis” March 1960 Bob Taylor Information Processing Techniques Office CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

The USSR invented the Internet

A Military Problem

Early Warning Systems

Intelligence data  predictive models

Computational Resource Problem

Batch, Interactive, and Time Share

JC Licklider

Visionary

Intergalactic Computer Network

“ Man-Machine Symbiosis” March 1960

Bob Taylor

Information Processing Techniques Office

CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

Technical Elements Social Elements Web 2.0 Services CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

Technical Elements

Social Elements

Web 2.0 Services

Standards Rendered through a browser Rich User Interfaces HTML Flash and Silverlight Javascript Tags Open access from other programs RSS XML Mobility Enabled CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

Standards

Rendered through a browser

Rich User Interfaces

HTML

Flash and Silverlight

Javascript

Tags

Open access from other programs

RSS

XML

Mobility Enabled

CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) Matt’s Flickr Slide Show on 2007 Japan Trip

Metadata : data used to describe other data Keyword used to describe another object Structure to vast amount of unstructured data Brings human cognition to bear CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) Matt Hall’s DELICIOUS tag cloud

Metadata : data used to describe other data

Keyword used to describe another object

Structure to vast amount of unstructured data

Brings human cognition to bear

Other sources Access to data Access to API Data Transformation Examples Popfly / DELICIOUS SLIDESHARE / WORDPRESS CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

Other sources

Access to data

Access to API

Data Transformation

Examples

Popfly / DELICIOUS

SLIDESHARE / WORDPRESS

CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) Microsoft PPTX for Office 2007 is XML based. A markup language combines text and information about the text (i.e. HTML). The X (extensible) in XML allows developers to create their own descriptors

A markup language combines text and information about the text (i.e. HTML).

The X (extensible) in XML allows developers to create their own descriptors

It’s a Document Extension of XML Called a “FEED” or “CHANNEL” CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) Points to the actual article or site being described.

It’s a Document

Extension of XML

Called a “FEED” or “CHANNEL”

Jargon Rich Users Consumer of Content Generator / produce of Content Editorial Disintermediation Content Sharing and Syndication On-Demand What I want, When I want it, and Where I want it On the end point to which I want it “ The Long Tail” Mass customization CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

Jargon Rich

Users

Consumer of Content

Generator / produce of Content

Editorial Disintermediation

Content Sharing and Syndication

On-Demand

What I want, When I want it, and Where I want it

On the end point to which I want it

“ The Long Tail”

Mass customization

CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) trends.google.com search on WEB 2.0

Sell a lot to a little or a little to a lot? CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

Sell a lot to a little or a little to a lot?

SERVICE CATEGORIES File Sharing Music Photos Videos Web Logs (i.e. blogs) Applications Hosted Applications SaaS (Software as a Service) Podcasts Collective Intelligence / Swarm Wiki Rating Systems Expert Aggregation Subscription Aggregators RSS Readers Podcasting Clients Social Tools Instant Messaging Social Networks Content management Social Bookmarks Custom Commerce Recommendation services SERVICE EXAMPLES Napster Flickr Wordpress Microsoft live spaces Askville Bloglines Wikipedia Digg Facebook Delicious Amazon.com CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

SERVICE CATEGORIES

File Sharing

Music

Photos

Videos

Web Logs (i.e. blogs)

Applications

Hosted Applications

SaaS (Software as a Service)

Podcasts

Collective Intelligence / Swarm

Wiki

Rating Systems

Expert Aggregation

Subscription Aggregators

RSS Readers

Podcasting Clients

Social Tools

Instant Messaging

Social Networks

Content management

Social Bookmarks

Custom Commerce

Recommendation services

SERVICE EXAMPLES

Napster

Flickr

Wordpress

Microsoft live spaces

Askville

Bloglines

Wikipedia

Digg

Facebook

Delicious

Amazon.com

CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

WEB 1.0 Static Own Publish-Subscribe Brochures Editors HTML Site WEB 2.0 Dynamic Share Participate Consumer Ratings Collective Wisdom Content Management CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

WEB 1.0

Static

Own

Publish-Subscribe

Brochures

Editors

HTML Site

WEB 2.0

Dynamic

Share

Participate

Consumer Ratings

Collective Wisdom

Content Management

Man-Machine Symbiosis Campaign of 1828 Campaign of 2008 Andrew Jackson Clinton, Obama, Romney, McCain CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

Man-Machine Symbiosis

Campaign of 1828

Campaign of 2008

Andrew Jackson

Clinton, Obama, Romney, McCain

ANDREW JACKSON JOHN QUINCY ADAMS CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

ANDREW JACKSON

JOHN QUINCY ADAMS

1828 Battle of New Orleans made Andrew Jackson a hero Lithography allowed mass distribution Rachel Jackson Scandal 2008 Youtube debates “ Change” is the issue Iraq, Race, Gender CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)

1828

Battle of New Orleans made Andrew Jackson a hero

Lithography allowed mass distribution

Rachel Jackson Scandal

2008

Youtube debates

“ Change” is the issue

Iraq, Race, Gender