Lecture 2 Web 2.0 A Old Hickory And Youtube
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Lecture 2 Web 2.0 A Old Hickory And Youtube

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CS 292-1 Beyond the One-Way Web -- From Publishing to Participation ...

CS 292-1 Beyond the One-Way Web -- From Publishing to Participation

October 2004 marked the debut of a new set of terminology and concepts in both the computer science and mainstream vocabularies: Web 2.0. As personal computers, 3D rendering, game consoles, and smart mobility devices achieve ever lower Price points and higher degrees of capabilities, each can connect to high speed mobile and land based Internet services. The network now is much greater than the sum of its parts, and social computing, personal journalism, and digital media take on new significance in the hands of individuals as equally empowered as well-known journalists and authors. As the worldwide population with Internet connectivity reaches over 1.1 billion people in 2007, the power of individuals to create and disseminate interesting, professional, and informative content and technical innovation rises at an exponential rate.

This course explores both the technological breakthroughs and the underlying social changes that enabled the shift from publishing to participation. In conjunction with this, we will explore how industries such as software development, entertainment, and medicine adapt to the increasing changes forced upon them. By equipping the student with exposure to the basic vocabularies and living examples from the Web 2.0 world, he or she can more effectively engage in and shape the on-going discussions about the future of our connected societies.

Blog: http://beyondtheonewayweb.wordpress.com/

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  • 1. CS 292: Beyond the One Way Web Matthew Jett Hall, Spring 2008 http://beyondtheonewayweb.wordpress.com
  • 2.
    • The Medium is the Message
    • Technology in Context
    • Chapter 1: Key Points
    • Web 2.0 Elements
    • Web 1.0 v Web 2.0
    • Andrew Jackson: 1828 Campaign
    • The Youtube Debates: 2008 Campaign
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 3.
    • We must gain experience together
    • We rely heavily on Web 2.0 tools
      • Wikipedia
      • Microsoft Live Spaces
      • Wordpress
      • Google Applications
      • Various Open Source products
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 4.
    • Why read Where Wizards Stay up Late?
      • Technical standards matter
      • Historical Context
      • Societal structure matters
      • Organizational structure matters
      • Technology projects sometimes yield unintended results
      • Gives great content to utilize when we arrive at the practical side of the course.
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 5.
    • The USSR invented the Internet
    • A Military Problem
      • Early Warning Systems
      • Intelligence data  predictive models
      • Computational Resource Problem
        • Batch, Interactive, and Time Share
    • JC Licklider
      • Visionary
      • Intergalactic Computer Network
    • “ Man-Machine Symbiosis” March 1960
    • Bob Taylor
      • Information Processing Techniques Office
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 6. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 7.
    • Technical Elements
    • Social Elements
    • Web 2.0 Services
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 8.
    • Standards
    • Rendered through a browser
    • Rich User Interfaces
      • HTML
      • Flash and Silverlight
      • Javascript
    • Tags
    • Open access from other programs
    • RSS
    • XML
    • Mobility Enabled
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 9. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 10. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) Matt’s Flickr Slide Show on 2007 Japan Trip
  • 11.
    • Metadata : data used to describe other data
    • Keyword used to describe another object
    • Structure to vast amount of unstructured data
    • Brings human cognition to bear
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) Matt Hall’s DELICIOUS tag cloud
  • 12.
    • Other sources
      • Access to data
      • Access to API
      • Data Transformation
    • Examples
      • Popfly / DELICIOUS
      • SLIDESHARE / WORDPRESS
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 13. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 14. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 15. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) Microsoft PPTX for Office 2007 is XML based.
    • A markup language combines text and information about the text (i.e. HTML).
    • The X (extensible) in XML allows developers to create their own descriptors
  • 16.
    • It’s a Document
    • Extension of XML
    • Called a “FEED” or “CHANNEL”
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) Points to the actual article or site being described.
  • 17.
    • Jargon Rich
    • Users
      • Consumer of Content
      • Generator / produce of Content
      • Editorial Disintermediation
    • Content Sharing and Syndication
    • On-Demand
      • What I want, When I want it, and Where I want it
      • On the end point to which I want it
      • “ The Long Tail”
      • Mass customization
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 18. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com) trends.google.com search on WEB 2.0
  • 19.
    • Sell a lot to a little or a little to a lot?
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 20.
    • SERVICE CATEGORIES
    • File Sharing
      • Music
      • Photos
      • Videos
    • Web Logs (i.e. blogs)
    • Applications
      • Hosted Applications
      • SaaS (Software as a Service)
    • Podcasts
    • Collective Intelligence / Swarm
      • Wiki
      • Rating Systems
      • Expert Aggregation
    • Subscription Aggregators
      • RSS Readers
      • Podcasting Clients
    • Social Tools
      • Instant Messaging
      • Social Networks
      • Content management
      • Social Bookmarks
    • Custom Commerce
      • Recommendation services
    • SERVICE EXAMPLES
    • Napster
    • Flickr
    • Wordpress
    • Microsoft live spaces
    • Askville
    • Bloglines
    • Wikipedia
    • Digg
    • Facebook
    • Delicious
    • Amazon.com
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 21. CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 22.
    • WEB 1.0
    • Static
    • Own
    • Publish-Subscribe
    • Brochures
    • Editors
    • HTML Site
    • WEB 2.0
    • Dynamic
    • Share
    • Participate
    • Consumer Ratings
    • Collective Wisdom
    • Content Management
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 23.
    • Man-Machine Symbiosis
    • Campaign of 1828
    • Campaign of 2008
    • Andrew Jackson
    • Clinton, Obama, Romney, McCain
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 24.
    • ANDREW JACKSON
    • JOHN QUINCY ADAMS
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)
  • 25.
    • 1828
    • Battle of New Orleans made Andrew Jackson a hero
    • Lithography allowed mass distribution
    • Rachel Jackson Scandal
    • 2008
    • Youtube debates
    • “ Change” is the issue
    • Iraq, Race, Gender
    CS 292-1: Beyond the One Way Web (beyondtheonewayweb.wordpress.com)