Your SlideShare is downloading. ×
Social Media and the Future of Search
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media and the Future of Search

496
views

Published on

Presentation made by Matthew Hurst on a panel at the Berkeley Future of Search event.

Presentation made by Matthew Hurst on a panel at the Berkeley Future of Search event.

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
496
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
31
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media and The Future of Search Matthew Hurst Live Labs
  • 2. Social Media
    • User generated media, social networks, …
    • Weblogs, Usenet, Message Boards, Reviews …
    • Features:
      • Sub page documents
      • Identifiable authors/author centric
      • Rapid updates/stream of data
      • Subjective, opinion bearing, …
      • Social or community aspects
  • 3.
    • Mostly blogs with an embedded video
    • This is cool!
    • Factual information (wikipedia) on 2 nd page
  • 4.
    • Same syntax, different semantics
    • MSW:
      • HTML pages
      • Hyperlinks
      • Pages and link structure represent authority
    • Social Media:
      • Documents aggregated in HTML, but are really sub pages
      • Link used in a different yet consistent manner.
      • Individuals, not pages, have authority in a domain
  • 5.
    • Objective
    • Factual
    • Timeless
    • Institutional
    • Subjective
    • Opinionated
    • Real Time
    • Real People
  • 6. Opportunities
    • Symbiosis : how can we use social media to improve the web experience?
      • Using social media as a filter and ranking function for the web.
    • Indentity : how can we model individual content creators?
      • Information extraction to create profiles (age, gender, location, interests, …)