Twitter and the Australian Election 2010

TweetLevelThe Battle for Election 2010
Matthew Gain – Edelman Australia

Objectives
Rank Australia’s politicians and staffers in terms of influence on Twitter
Understand who is using the platform best
Use as a tool to lobby for better use by politicians

Edelman 2012
Methodology

Edelman 2012
Topline results
More info at www.election.tweetlevel.com.au

Malcolm Turnbull
Regular personal updates that connect with his community
Engages in conversations:
Answers questions
Responds to criticism
Makes time for the platform
Definitely not a one way medium

Julia Gillard
Despite a slow start started engaging last week
Engaging conversations
Providing additional information via links
Responding to influentials ;-)
RTing the AustralianLabor a lot to share the load
Using a iPad for Tweets

The Greens
Have secured 4 of the top ten positions
Using staffers to spread their message further
Smartly using aggregated accounts – eg Greens and GreensMPs
Despite smaller numbers of followers making up for it with large amounts of updates and engagement

Tony Abbott
Where have you been Tony?
His follow vs follower count is indicative of how Tony is approaching Twitter

Has Twitter had an impact though?
Without a doubt. No newspaper article, TV debate or radio interview will singlehandedly swing the election. They all do generate influence, just like each tweet holds some influence.

If you would like more information go to:
Election.tweetlevel.com.au
Or contact @matthewgain

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Twitter and the Australian Election 2010

by Matthew Gain on Aug 21, 2010

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Twitter and the Australian Election 2010 — Presentation Transcript