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Online marketing apps are highly engaging — taking visitors on short, but effective, conversion-focused journeys. As an added benefit, most of them also provide marketing with highly valuable segmentation and sales enablement data that can be leveraged within CRM and marketing automation platforms.
App-like digital experiences may take the form of a simple
segmenting wizard, a more involved profiling quiz, or even a
calculator or configurator. As you explore the ideas in this book, try and align with the ones that best fit your strategy.
Marketing apps bring the richness and expectations of mobile apps to web experiences. They engage with visitors at a much more meaningful level than cookie-cutter websites and landing pages.
So,get inspired to take your digital marketing to a higher
level. Get inspired to provide more value and to reap more
online leads and sales as a result.
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