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In tough economic conditions most clients expect more
for less As their customers put them under pressure
they in turn bring pressure to bear on their providers.
The rise in the power, scope and skill of procurement has also exposed new areas to price pressure.
Sharpen your skills
It is worth sharpening our price handling skills and
reminding ourselves of the steps we can take to reduce
or manage price resistance.
The three main things to get to grips with are:
1. The principles of price
2. The process of price handling
3. The presentation of price