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Tweeting, following, friending, posting, pinning
...is all this social activity really worth it?
Unfortunately, many businesses will see diminishing returns from social media this year.
Why? Because social isn't personal.
News flash: your customers don't want to feel like "mass market" anymore.
The future of social media will require context and personalisation.
The Future of Social: Personalising Business By Focusing on People (Not Profiles), to learn more.
Read this guide and learn:
* The Social Part of Marketing: Database Growth
* How to Grow Your Following & Find Influencers
* The Value of Social Context in Your Overall Marketing & Sales Strategy