ONLINE SHOPPING IS ON A PATH FROM REVOLUTION
When eCommerce arrived on the scene in the mid Nineties, it changed everything. Business models that had been established at the turn of the 20th Century rapidly became obsolete.
Retailers around the world quickly found themselves needing to adapt to a world in which customers could come from anywhere, shopping all through the day and night.
Fast-forward some 17 years and the world of eCommerce remains in constant flux. If technology was the catalyst behind the original online shopping revolution, today we see any number of factors driving the next stage
In the wider global economy for instance, the rapid growth of the BRIC nations is creating a new generation of enthusiastic and innovative shoppers. Quantum
leaps in mobile technology have given rise to a generation of ‘always-on’ shoppers. Faster internet speeds and greater accessibility have given retailers an expanded audience. Social media makes it easier for us to share and rate
our purchases and buying experience than ever before.
While eCommerce and the ‘way’ we shop may continue to change however, one thing that stays the same is the vital importance of the payment experience. As a defining point in a consumer’s buying experience, a poorly handled
payment process can be a major turn-off.
The product may be right, the price may be perfect, but if we’re unable to complete the transaction simply
and quickly, the overall experience can quickly turn
For eCommerce retailers, it has never been more important to get this right. While technology may have given their business access to a wider audience than could ever have been possible before, it has also created fierce
Another online store is rarely more than a click away, and keeping shoppers loyal means more than giving them a cutting edge web store or unbeatable price - it means making it as easy as possible to pay, when and
how they like.
In this report, we take the views of more than 19,000 online shoppers across the globe and compare and contrast them with insights from over 150 large online retailers.
As we’ll come to see, many retailers are missing the mark when it comes to giving customers what they really, really want.