If you can confidently identify how your lead generation campaigns truly deliver financial returns, you’ll lift your marketing team’s influence and credibility even further.
And if you understand how your campaigns perform, you can also make the right strategic investments to improve results over time.
Before you can prove your lead generation ROI, you have to
establish your metrics. Planning and developing concrete metrics to track your lead generation campaign and investment is no easy task—but it’s an essential one.
In the next few pages, we’ll discuss best practices for establishing your expectations and criteria.