FS31012 Fashion and Entertainment FIXED
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  • 1. FASHION &ENTERTAINMENT MATTHEW ERIC VITALFS31012: CURRENT DESIGNERS WINTER, 2012
  • 2. THE KARDASHIAN SISTERS“This was our ultimate dream ever is to […] create our own clothing line; Go into bedding andhome, denim, lingerie, rea dy-to-wear, everything… From shoes to accessories, handbags… Fashion is our life.”
  • 3. PREMIERE• Sears; August 25, 2011 – Pre-sale event• $20-99• Figure-Friendly – Dresses, pantsuits, shoes, accessories, lingerie, denim“WE’RE EXTREMELY INVOLVED IN EVERY LAST PROCESS.”
  • 4. • John Goodman – Apparel & Home, Sears EVP“WHEN YOU THINK OF SEARS YOU THINK OF APPLIANCES, YOU THINK OF TOOLS.HOW DO YOU GET PEOPLES PERCEPTION TO CHANGE AROUND CLOTHING AND APPAREL?”
  • 5. WEBSITE
  • 6. Featured Trends
  • 7. Featured Trends
  • 8. Featured Trends
  • 9. Featured Trends
  • 10. NAUTICAL, JANUARY 2012
  • 11. NAUTICAL, JANUARY 2012
  • 12. NAUTICAL, JANUARY 2012
  • 13. SPRING 2012
  • 14. SPRING 2012
  • 15. SPRING 2012
  • 16. “KLOSELYKOPIED”
  • 17. “KLOSELYKOPIED” (CONT’D)
  • 18. “KLOSELYKOPIED” (CONT’D)
  • 19. “KLOSELYKOPIED” (CONT’D)
  • 20. ADVERTISEMENTS
  • 21. ON THE SCENE: KIM KARDASHIAN TALKS WEDDING AND NEW FASHION COLLECTION FOR SEARS• http://www.youtube.co m/watch?v=MCl6K5QP 4UI&feature=fvst• http://www.youtube.co m/watch?v=Cmy1xgXhs n0
  • 22. References• http://www.dailymail.co.uk/femail/ar ticle-2057269/Kardashian-Kollection- bags-pay-little-tribute- designers.html?ito=feeds-newsxml• http://www.idontlikeyouinthatway.co m/2011/12/nobody-is-buying-the- kardashian-kollection.html• http://www.realitytea.com/2011/11/ 10/kardashians-accused-of-copying- designs-for-their-kardashian- kollection-for-sears-plus-vera-wang- angry-at-• http://www.sears.com/shc/s/dap_10 153_12605_DAP_kardashiankollectio n?sid=ISx20070515x00001a&psid=23 x1754544