Com 302 salvation army pr

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Com 302 salvation army pr

  1. 1. Salvation ArmyPR/Promotion<br />COM 302<br />K. Karpinski, S. Lynam, M. Valiquette, M. Vital, A. Zero<br />
  2. 2. Goals & Objectives<br />
  3. 3. Goals & Objectives<br />To promote awareness about the Salvation Army’s goal to help the needs of the local families of NEPA<br />To educate the Wilkes campus & public about the events Salvation Army<br />To get the public to get involved with Salvation Army Fundraising<br />
  4. 4. Audience<br />
  5. 5. Facebook<br />Gmail account  Facebook Account<br />Bio & info<br />Friend requests<br />Friend base: 85<br />Event guest list:<br />Attending: 24<br />Maybe attending: 38 <br />Pictures albums<br />Event page<br />Status updates<br />Releases & additional info<br />
  6. 6. Salvation Army Facebook Page<br />
  7. 7. About Me & Contact Info<br />
  8. 8. Status Updates<br />
  9. 9. Event Promotions forKettle Kick-Off Classic<br />
  10. 10. Kettle Kick-Off Classic Relay Page<br />
  11. 11. K-Love<br />Religious radio station linked up to the CV story of Dave<br />Had enough info to run with the story<br />
  12. 12. Strategies & Tactics<br />
  13. 13. Strategies & Tactics<br />Facebook<br />Factsheet<br />Press & photo releases<br />Feature story (local)<br />PSA<br />Media advisory<br />Flyers/Posters/Signs<br />
  14. 14. Facebook Pages & Events<br />Salvation Army NEPA Facebook (Home)<br />Kettle Kick-Off Classic Event<br />
  15. 15. Factsheet/Backgrounder<br />
  16. 16. Press Release<br />
  17. 17. Photo & Press Release<br />
  18. 18. Press Release Follow-Up<br />Press Release<br />
  19. 19. PSA<br />
  20. 20. Feature Story (Local)<br />Fifteen years late: The Kirby Family House continues to follow the Salvation Army Vision<br />
  21. 21. MediaAdvisory<br />
  22. 22. Flyers, Signs, Posters<br />Kettle Kick-Off Classic for Local Registration Flyer <br />Kettle Kick-Off Classic Department Flyer<br />Kettle Sign for Good Deeds Walk<br />Pianothon<br />
  23. 23. <ul><li>Flyer for the Kettle Kick-Off Classic</li></li></ul><li>
  24. 24. Kettle Sign for Good Deeds Walk<br />
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29. Final Assessment (PR)<br />
  30. 30. PROMOTION SUCCESS!<br />
  31. 31. Futurebook<br />Future Recommendations<br />
  32. 32. Future Recommendations<br />Utilize more social media outputs<br />Twitter<br />YouTube<br />Livestream*<br />More flyers around campus<br />More media alerts and notifications<br />

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