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Com 302 salvation army pr

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Transcript

  • 1. Salvation ArmyPR/Promotion
    COM 302
    K. Karpinski, S. Lynam, M. Valiquette, M. Vital, A. Zero
  • 2. Goals & Objectives
  • 3. Goals & Objectives
    To promote awareness about the Salvation Army’s goal to help the needs of the local families of NEPA
    To educate the Wilkes campus & public about the events Salvation Army
    To get the public to get involved with Salvation Army Fundraising
  • 4. Audience
  • 5. Facebook
    Gmail account  Facebook Account
    Bio & info
    Friend requests
    Friend base: 85
    Event guest list:
    Attending: 24
    Maybe attending: 38
    Pictures albums
    Event page
    Status updates
    Releases & additional info
  • 6. Salvation Army Facebook Page
  • 7. About Me & Contact Info
  • 8. Status Updates
  • 9. Event Promotions forKettle Kick-Off Classic
  • 10. Kettle Kick-Off Classic Relay Page
  • 11. K-Love
    Religious radio station linked up to the CV story of Dave
    Had enough info to run with the story
  • 12. Strategies & Tactics
  • 13. Strategies & Tactics
    Facebook
    Factsheet
    Press & photo releases
    Feature story (local)
    PSA
    Media advisory
    Flyers/Posters/Signs
  • 14. Facebook Pages & Events
    Salvation Army NEPA Facebook (Home)
    Kettle Kick-Off Classic Event
  • 15. Factsheet/Backgrounder
  • 16. Press Release
  • 17. Photo & Press Release
  • 18. Press Release Follow-Up
    Press Release
  • 19. PSA
  • 20. Feature Story (Local)
    Fifteen years late: The Kirby Family House continues to follow the Salvation Army Vision
  • 21. MediaAdvisory
  • 22. Flyers, Signs, Posters
    Kettle Kick-Off Classic for Local Registration Flyer
    Kettle Kick-Off Classic Department Flyer
    Kettle Sign for Good Deeds Walk
    Pianothon
  • 23.
    • Flyer for the Kettle Kick-Off Classic
  • 24. Kettle Sign for Good Deeds Walk
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Final Assessment (PR)
  • 30. PROMOTION SUCCESS!
  • 31. Futurebook
    Future Recommendations
  • 32. Future Recommendations
    Utilize more social media outputs
    Twitter
    YouTube
    Livestream*
    More flyers around campus
    More media alerts and notifications