GOALS To educate Wilkes students, faculty and staff about Wilkes Center for Global Education & Diversity To educate and encourage Wilkes students to learn more about study abroad programs and consider the benefits Facilitate event, “See the World… Study Aboard”, to attract new students and educate them about study aboard and the Center
GOALS Target # of people educated Make Wilkes’ students aware of the value in study abroad To attract staff & faculty to attend the event and also encourage them to get involved and to learn more themselves, so they can further answer student questions about the Center or study aboard Students in COM302 refine and improve public relations skills
OBJECTIVES *TO EDUCATE THROUGH MEDIA* The Beacon (printed day of the event) PSA (script)/Wilkes Radio Station WCLH Media Advisory
OBJECTIVES Backgrounder “Explore the World” by Sarah Delaney Feature Stories “Travels through Europe…Study Aboard Experience of 5 Wilkes Student” by Matt Vital “Study Aboard Australia, a Feature on Jenna Vella” by Bethany Yamrick Use all available media points on Wilkes Campus Newspaper (The Beacon) Wilkes Radio Station (WCLH) “Wilkes Today” on www.wilkes.edu Flyers, posters, hand-outs around campus
Our Audience “See the World Study Abroad” As a team we were in charge of spreading the word to the student body as well as out sources. This was our target audience because the event is mainly for students interested in studying abroad and helping them finds ways to plan and finance their perspective study abroad trips.
We used different mediums like flyers, public service announcements on WCLH, The Beacon newspaper, and Wilkes today to appeal to our audience because the students are the audience who need the information to learn about the study abroad program at Wilkes. Our main angle to appeal to our audience was to create flyers so that students who travel everyday between classes can be aware if they have any interest in attending.
Future Recommendations Showcasing Background and statistics Welcome more international students Focused social media approach
Future Recommendations Ideal ‘change’ & culture shock preparation Additional Factsheet/FAQ First hand experiences Reasons to travel (experience, develop, enhance) Effective communication and updates