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Com 302 global center final presentation

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Transcript

  • 1. Wilkes University
    COM 302
    Sarah Delaney Trevor Hirsh
    Joshua Pellew Matthew Vital
    Bethany Yamrick
  • 2. Goals & Objectives
  • 3. GOALS
    To educate Wilkes students, faculty and staff about Wilkes Center for Global Education & Diversity
    To educate and encourage Wilkes students to learn more about study abroad programs and consider the benefits
    Facilitate event, “See the World… Study Aboard”, to attract new students and educate them about study aboard and the Center
  • 4. GOALS
    Target # of people educated
    Make Wilkes’ students aware of the value in study abroad
    To attract staff & faculty to attend the event and also encourage them to get involved and to learn more themselves, so they can further answer student questions about the Center or study aboard
    Students in COM302 refine and improve public relations skills
  • 5. OBJECTIVES
    *TO EDUCATE THROUGH MEDIA*
    The Beacon (printed day of the event)
    PSA (script)/Wilkes Radio Station WCLH
    Media Advisory
  • 6. OBJECTIVES
    Backgrounder
    “Explore the World” by Sarah Delaney
    Feature Stories
    “Travels through Europe…Study Aboard Experience of 5 Wilkes Student” by Matt Vital
    “Study Aboard Australia, a Feature on Jenna Vella” by Bethany Yamrick
    Use all available media points on Wilkes Campus
    Newspaper (The Beacon)
    Wilkes Radio Station (WCLH)
    “Wilkes Today” on www.wilkes.edu
    Flyers, posters, hand-outs around campus
  • 7. Audience Analysis
  • 8. Our Audience
    “See the World Study Abroad”
    As a team we were in charge of spreading the word to the student body as well as out sources.
    This was our target audience because the event is mainly for students interested in studying abroad and helping them finds ways to plan and finance their perspective study abroad trips.
  • 9. Audiences
  • 10. We used different mediums like flyers, public service announcements on WCLH, The Beacon newspaper, and Wilkes today to appeal to our audience because the students are the audience who need the information to learn about the study abroad program at Wilkes.
    Our main angle to appeal to our audience was to create flyers so that students who travel everyday between classes can be aware if they have any interest in attending.
  • 11. Strategies and Tactics
  • 12. Strategies
    Awareness
    Event
  • 13. Biographical SketchonDr. Fonjweng
  • 14. Frequently Asked Questions
  • 15. Strategies
    Awareness
    Event
  • 16. Feature onWilkes Student Who Studied in Australia
  • 17. Poster for the Event
  • 18. GANNT Chart
  • 19. Final Assessment
  • 20. Evaluation and Assessment
    How Did We Determine if Our Event Was a Success?
    Few ways to evaluate success
    New Event
    No Quantifiable Goals
  • 21. Evaluation and Assessment (Cont’d)
    Ways We Did Evaluate Success
    Media Coverage
    Attendance
    Overall Feedback
  • 22. Future Book
    Future Recommendations
  • 23. Future Recommendations
    Showcasing
    Background and statistics
    Welcome more international students
    Focused social media approach
  • 24. Future Recommendations
    Ideal ‘change’ & culture shock preparation
    Additional Factsheet/FAQ
    First hand experiences
    Reasons to travel (experience, develop, enhance)
    Effective communication and updates
  • 25. Questions? Comments? Feedback?
    Thank you.