BA 328 Team Seminar Matthew Vital Cassie Valentin NY Fashion Week
History: The Beginning Fashion Week is produced by 7th on Sixth, which was originally formed by the Council of Fashion Designers of America in 1993, then acquired by IMG—a lifestyle and sports marketing and management firm (2001).
Council of FashionDesigners of America, Inc. Council of Fashion Designers of America, Inc Host the annual CFDA Fashion Awards (recognize the top creative talent in the industry) Non-profit trade association that leads industry-wide initiatives Mobilize the membership to raise funds for charitable events (includes Target’s breast cancer, raise funds for HIV/AIDS organizations and the annual Fashion’s Night Out) Originally founded Fashion Week in 1993
IMG is the world's premier and most diversified sports, entertainment and media company. Dominant force in fashion (the leading international modeling agency and pre-eminent producer of Fashion Week events around the world) Partners include many of the world's most famous brands, media outlets, sports governing bodies, national and local governments, athletes, entertainers, models and fashion designers.
IMG Models Manages the careers of the world’s top models and trend-setting celebrities Offer revenue generating opportunities for a diverse and global base of talent Top Roster: Gisele Bundchen Kate Moss Heidi Klum Gemma Ward Karolina Kurkova Stephanie Seymour Carolyn Murphy DariaWerbowy Mischa Barton Liv Tyler
Fern MallisSenior Vice President of IMG Fashion.Served as Executive Director for 10 years. Actively involved in the growing portfolio of events around the world Fashion weeks in Mumbai, Moscow, Sydney & Berlin and others Prior to IMG, she was the Executive Director of the Council of Fashion Designers of America (CFDA) from 1991-2001
About Fashion Week A fashion industry event which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers to take a look at the latest trends Lets the industry know what's "in" and what's "out" for the season. The most prominent fashion weeks are held in the fashion capitals: Milan, London, New York, and Paris
About Fashion Week (continued) January through March designers showcase their autumn and winter collections Fashion weeks must be held several months in advance of the season Allow the press and buyers a chance to preview fashion designs for the following season. Also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing
Previous & Current Seasons Sponsors & Venues Previous Venue: Bryant Park (42nd & 6th) Previous Sponsor: Olympus Current Venue: Damrosch Park (Lincoln Center) Current Sponsor: Mercedes-Benz Contact Info IMG Fashion 304 Park Avenue South New York, NY 10010 Designers Media & Industry Registration PR, Interview/additional Press Related Inquiries Sponsorship Volunteer Opportunities
ScheduleNew York Fashion week usually begins the 2nd Thursday of February and September. New York Fashion Week is immediately followed by runway shows in London, Milan, and Paris. 2010 Fall/Winter Feb 11-18, Spring/Summer Sept 9-16 2011 Fall/Winter Feb 10-17, Spring/Summer Sept 8-16 2012 Fall/Winter Feb 9-18, Spring/Summer Sept 13-20 2013 Fall/Winter Feb 7-14, Spring/Summer Sept 12-19 2014 Fall/Winter Feb 13-20, Spring/Summer Sept 11-15 2015 Fall/Winter Feb 12-19, Spring/Summer Sept 10-17 Mercedes-Benz Fashion Week will be moved to the Lincoln Center in Damrocsh Park starting February 2010. Fashion Show Dates Event News
Couture Fashion WeekFeb 12-14, 2010 Couture – high fashion clothing created by designers that are usually custom-made Avant-garde clothing Since 2003, Couture Fashion Week has presented a series of couture and luxury fashion shows multiple times each year in NYC, Palm Beach, & other selected cities. The venue for Couture Fashion Week NY is the Waldorf-Astoria Features: Fine designers from around the world presenting exquisite garments and accessories World class entertainment Exhibits of art and luxury products and services VIP dinners and receptions The Couture Fashion Week Ball
Lady Gaga on Fashion Today’s current best example who wears couture/avant-garde clothing.
Project Runway Is one of the highlights of Fashion Week Select designers compete through challenges to make it to Fashion Week to win a grand prize and its perks.
Fashion’s Night OutThe year's globe-spanning,night-crawling, staggeringlysuccessful shopping extravaganza.
DesignersThere are many designers that show their collections at Fashion Week. Here is a list of 76 designers for this upcoming show. 3.1 PHILLIP LIM ACADEMY OF ART UNIVERSITY ADAM ALEXANDRE HERCHCOVITCH ALLUDE ANDY & DEBB ANNA SUI ARGENTINE DESIGNER COLLECTIONS ARISE: AFRICAN PROMISE COLLECTIVE BADGLEY MISCHKA BCBGMAXAZRIA BRIAN REYES CALVIN KLEIN COLLECTION CARLOS MIELE CAROLINA HERRERA CESAR GALINDO CHADO RALPH RUCCI CHARLOTTE RONSON CHOCHENG CHRISTIAN SIRIANO
Designers (continued) CUSTO BARCELONA CYNTHIA STEFFE DAVIDELFIN DENNIS BASSO DEREK LAM DIANE VON FURSTENBERG DKNY DONNA KARAN NEW YORK DOO.RI DUCKIE BROWN ERIN WASSON x RVCA GEORGES CHAKRA GOTTEX HERVÉ LÉGER by MAX AZRIA ISAAC MIZRAHI JILL STUART LACOSTE LEIFSDOTTIR LELA ROSE
Designers (continued) MARA HOFFMAN MARIA PINTO MAX AZRIA MICHAEL ANGEL MICHAEL KORS MILLY by MICHELLE SMITH MONARCHY COLLECTION NANETTE LEPORE NARCISO RODRIGUEZ NICHOLAS K NICOLE MILLER PAMELLA ROLAND PORTS 1961 RALPH LAUREN REBECCA TAYLOR ROSA CHÁ TADASHI SHOJI THUY TIBI
Designers (continued) TOMMY HILFIGER TONI FRANCESC TONI MATICEVSKI TONYCOHEN TORY BURCH TRACY REESE TRIAS TULEH TWINKLE by WENLAN VASSILIOS KOSTETSOS VENEXIANA VIVIENNE TAM WHITNEY EVE WILLOW Y-3 YEOHLEE YIGAL AZROUËL ZAC POSEN AND MANY MORE
Target Audience People from all over the world who are interested in the latest fashions and style “Fashionistas” Some events are invitation only for select designers showcasing collections
More Random Facts Citywide, Fashion Week attracts approximately 232,000 attendees annually (116,000 each Fashion Week). Each of the Big Four is known for championing different styles – New York for sportswear; London for edgy, avant-garde design; Milan for its over-the-top yet stylish looks; and Paris for haute couture.
More Random Facts New York Fashion Week is the oldest, having been inaugurated in 1943 fashion publicist ElenorLamber who wanted to give American designers a chance to showcase their works and to draw attention away from fashion-stalwart Paris. The newest of the four is London. Fashion Weeks started out as trade-only events that were open to buyers and manufacturers. But over the years, they have become glamorous entertainment and media events, attracting celebrities to its hallowed front rows.
The Media Fashion Publications The Daily (cover’s NY Fashion Week) The Fashion Mini (distributed at the most exclusive events) Fashionweekdaily.com (captures 24/7 newsbeat of fashion)
Marketing & Advertisements Provide hundreds of hours of Fashion Week programming as well as customized fashion content for worldwide distribution over every medium (including the internet such as blogs, iPods, PDAs and mobile phones) Promote fashion at high-profile events (such as sports, lifestyle, and corporate events) IMG’s Fashion Publications (the Daily, the Fashion MINI, Fashionweekdaily.com)
SWOT Analysis Strengths Weaknesses IMG itself (in general, such as their publications and media marketing) Industry-leading event publications for fashion insiders Possible failed show (factors attendance because of the economy) Choosing the right designers for the show (try not to exclude what could be possible hit trends and styles)
SWOT Analysis Opportunities Threats Similar organization to IMG Possibility of other events taking place during Fashion Week (however fashion week is so worldly know that it’s a 99% chance not going to happen) American and International designers to show off their collections Worldwide media coverage and exposure
Consumer Behavior Aspects Psychological/Behavioral Drive Surround oneself by those who have similar likes Anticipation Core Knowledge of latest and upcoming trends to feel modern Love of fashion (and affiliated—i.e. beauty & hair) Accessory Pure enjoyment “Belonging” Time Benefits Leisure Rewarding
YouTube Videos Interview with Fern Malis DHL Present Mercedes Benz Fashion Week