BA 319 Recession Presentation
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  • slides 1-177:10slides 40-421slides 47-522:29
  • http://www.smallbusinessnotes.com/aboutsb/recession.html  http://www.businessweek.com/smallbiz/content/jan2009/sb2009015_212410.htmhttp://www.cnn.com/2009/US/12/06/small.business.recession http://www.nytimes.com/2009/11/25/business/smallbusiness/25growth.htmlhttp://www.morebusiness.com/survive-economic-recessionhttp://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/22/BUSQVMKH3.DTL
  • m
  • m
  • m
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  • http://www.morebusiness.com/navigate-recession-headwinds
  • http://www.morebusiness.com/navigate-recession-headwinds
  • EightSevenTen
  • EightSevenTen

BA 319 Recession Presentation Presentation Transcript

  • 1. John Burke, Lorelay Corona, Rachel Holfelder, Julia Salem, Angela Van Strander, & Matt Vital
    BA 319: Final Presentation
    Small Business During the Recession
  • 2. Overview
    • The Dilemma/Issue at Hand
    • 3. Background Info
    • 4. Research Planning
    • 5. Prevention, Survival Tips, etc.
    • 6. Data Collection & Preparation
    • 7. Surveys
    • 8. Analysis & Interpretation
    • 9. Confidence Intervals
    • 10. Graphs & Charts
    • 11. Hypothesis Tests
    • 12. Regression
    • 13. Reporting
    • 14. Suggestions
    From Santa...
  • 15. The Dilemma/Issue at Hand(Background Info)
    • Researched small businesses and the effects of the recession
    • 16. Distribute surveys
    • 17. Interpreted the collected data
    • 18. Finalized information collected from the surveys and came up with conclusions that will be stated later
  • Research Planning:Small Businesses During the Recession
    *Research articles online that were based on small businesses and the recession
    *Chose relevant factors about small businesses in the recession
    Some articles we read were:
    • “Recession and Small Business”
    • 19. “Why Most Small Businesses Will Beat the Recession”
    • 20. “Small-business owners, hit by recession, seek remedies”
    • 21. “Even in Recession, Some Small Businesses Grow”
  • Small Business Statistics(In General)
    Three quarters of small businesses put surviving the recession down to the strength of their own determination and initiative.
    Only 23% of respondents felt it had been easy to access external help and advice during the recession.
  • 22. What are the Most Profitable Small Businesses in a Recession (in General)
    Dentists
    Accountants
    Lawyers
    Doctors
    Their profit margins range from 11.5% to nearly 17% net profit.
  • 23. 7 Recession Effectsof the Recession Cycle
    Consumer Spending Might Go Down.
    Competition Could Get Fierce.
    Your Expenses Will Go Up.
    Your Business Will Become Unpredictable.
    Interest Rates Might Come Down.
    You Could Get A Chance To Invest Outside Your Business.
    Your Employees Could Demand Higher Salaries.
  • 24. 6 Essential Small Business Recession Survival Questions
    What are my most profitable activities right now that are likely to remain consistent and keep producing in the current environment?
    Do these activities produce enough profit to warrant a business to support them?
    What activities are least profitable that I can no longer afford to do?
    What are my exact costs each month, and what can I do without?
    How can I subcontract and hand off all work that does not directly product a profit?
    How can I leverage my tangible and intangible assets to profit in different ways?
    From the Small Business Association by Stuart Burkow
  • 25. Data Collection & Preparation
  • 26. Distribution of Surveys
    Our Survey
  • 27. Creating Questions for Our Survey
    The opinions we will collect are what impact the recession has had on customer spending for a specific business.
    The second opinion we will collect is what techniques are effective in combating the recession.
    The last opinion we will collect is which businesses are most likely to strive during a recession.
    In regards to our sampling plan, we plan on dispersing within the areas of Wilkes-Barre, Kingston, Moosic, Scranton, and West Pittston to find small and local businesses.
    The people who will be surveyed will be employees of these businesses who know the effect of what the recession has done.
    Opinions
    Sampling Plan
  • 28. Our Survey Questions
    We will use a variety of surveying questions involving some fill-in, ranking answers and picking the best answer that applies.
    Question Format
    Target Audience
    We plan to survey small businesses in and around the town.
    We will survey all types of small businesses that are privately owned. 
    We do not wish to include chain businesses into our project.
    We will survey all types of businesses such as restaurants, shops, cafés, flower shops, consignment shops, and grocery stores, etc. 
  • 29. Our Survey Questions
    Demographic/Target Audience
    The following questions are asking businesses about the following:
    What age group describes you?
    How long have you worked for this company?
    How long has the company been in business?
    Age (circle age group):
    15-19 20-29 30-39 40+ 
    How long have you worked for this company?
    Less than 12 months
    About a year
    More than ___(insert #) years
    How long has the company been in business?
    ___ year(s) & ___ month(s)
  • 30. Behavioral
    The following questions are asking businesses about the following:
    How businesses have changed their business to attract customers over the last year.
    Has the business’ inventory purchasing changed in the last year?
    The primary business strategy used for keeping business successful.
    The amount sales have increased or decreased in the last year.
  • 31. BehavioralQuestions
  • 32. Opinions
    What impact the recession has had on customer spending for business?
    What techniques are effective in combating the recession?
    Which businesses are most likely to strive during a recession?
    The following questions are asking businesses about the following:
  • 33. Opinion Questions
  • 34. Analysis & Interpretation
    • Confidence Intervals
    • 35. Graphs & Charts
    • 36. Hypothesis Tests
    • 37. Regression
  • Sampling Plan
    Stratified Sampling
    Locations
    Small Business
    Around Campus
    Moosic
    West Pittston
  • 38. Respondents
    Handed out 60 Surveys
    Method of Distribution
    39 replies
    Paper
  • 39. Confidence Interval
    What is the proportion (with 90% certainty) that owns a retail small business?
    Sample Proportion .33 Sample Size 39
    Critical Measure 1.64 Standard error 8%
  • 40. Confidence Interval Cont…
    Upper Limit 46%
    Lower Limit 21%
  • 41. Types of Businesses
    • 34% chance the business type is retail
    • 42. 42% chance the business type is restaurant
    • 43. 24% chance the business type is not a restaurant or retail
  • Decrease Customer Spending and Sales
    6.48% chance that that a food type business has both decreased customer spending and decreased sales
    0.922% chance that a retail type business has both decreased customer spending and decreased sales
  • 44. Increase Customer Spending and Sales
    0.231% chance that a food type business has both increased customer spending and increased sales
    4.938% chance that a retail type business has both increased customer spending and increased sales
  • 45. Average Company Age (Years)
  • 46. Recession Impact of Spending Based on Age
  • 47. Sales Based on Age
  • 48.
  • 49. Recession’s Effect on Sales
    Sales have not decreased slightly or greatly.
    Sales have decreased slightly or greatly.
  • 50. Recession’s Effect on Sales (Continued)
    Accept Null, Sales have not decreased by 50% since the recession began.
  • 51. Recession Effect on Customer Spending
    Customers do not decrease spending slightly or greatly at small businesses
    Customers decrease spending slightly or greatly at small businesses
  • 52. Recession Effect on Customer Spending
    Accept null, Customers do not decrease spending by half at small businesses during recession
  • 53. Most Profitable Business Type
    Retail businesses are more profitable
    Retail businesses are not more profitable
  • 54. Most Profitable Business Type (Continued)
    Accept null, Retail businesses are not believed by half or more than half of other businesses to be the most profitable during a recession.
  • 55. Successful Recession Business Strategies
  • 56. Successful Recession Business Strategies (Continued)
    Reject null, Increasing customer service is said by local businesses to be a more successful business strategy for small businesses than selling low priced products and services
  • 57. Best Industry During Recession
  • 58. Best Industry During Recession (Continued)
    Reject null, Small retail businesses sales have increased more than small food businesses sales during the recession.
  • 59. REGRESSION ANALYSIS
    On the relationships between the company’s age and sales within the past year.
  • 60. REGRESSION ANALYSIS (cont’d)
  • 61. REGRESSION ANALYSISScatter Plot
  • 62. Reporting
    Food businesses overall decreased in customer spending and sales--6.48% vs. 0.922% for retail
    Location and customer service most frequent strategies
    Small business sales have not significantly decreased
    Customer spending has not significantly decreased
    Findings
  • 63. Reporting
    Retail not believed to be most profitable by other businesses
    Customer service better business strategy than low prices
    Retail sales reported significantly higher than food sales during recession
    Findings (continued)
  • 64. Reporting
    Starting a new business:
    Start a retail business
    Focus on location and customer service
    Not necessarily unsuccessful during recession (sales and spending not decreased significantly)
    Improve current business:
    Make customer service a high priority
    Not low prices
    Meaning of Findings
  • 65. Reporting
    Test the survey questions before handing out
    Ask more directly related questions (employee age irrelevant)
    Pass out more surveys to closer represent population
    Include service businesses more in sampling
    Improving Study
  • 66. Small Business Survival
    Suggestions, Strategies, Tips, and Help
  • 67. Coping in a RecessionCalm Recession Fears: 5 Steps to Success
    1. Hold onto Your Best Clients
    2. Keep Control Over Your Inventory
    Do your best to take care of their needs
    Keep in constant touch so that they remember your business when they need something
    Special discounts or promotions
    Watch over and monitor inventory and rotate as much as you can
    Place orders accordingly
    Saving money
  • 68. Calm Recession Fears: 5 Steps to Success (cont’d)
    Letting go of inefficient employees
    Raise stronger employee salaries
    Aggressive in marketing and advertising campaigns
    Increase market presence
    3. Hold onto Your Best Employees
    4. Increase Your Market Presence
  • 69. Calm Recession Fears: 5 Steps to Success (cont’d)
    Get rid of credit cards if used to buy luxurious items
    Browse other businesses when finding price and quality
    Split large expenses to smaller ones
    5. Keep Control Over Expenses
    Follow these 5 Steps to Success to make your small business emerge leaner and economically fitter.
  • 70. In Conclusion…
    • Since the recession began, sales have not decreased within small businesses.
    • 71. Customer spending has not decreased by half within small businesses.
    • 72. Retail businesses are not believed to be the most profitable during a recession.
    • 73. An increase in customer service is a successful strategy rather than selling low priced goods or services.
    • 74. Within small business, retail stores have increase sales compared to food venues.
    • 75. There is no connection between how many years a company has been active and its past year's sales.
  • Works Cited
    7 Recession Effects of the Recession Cycle
    http://www.morebusiness.com/7-effects-economic-cycle
    8 Ways to Recession Proof Your Business Opportunities
    http://www.morebusiness.com/8-ways-recession-proof-business
    10 Causes of Economic Recession
    http://www.morebusiness.com/10-signs-recession
    Business Week: Why Most Small Businesses Will Beat the Recession
    http://www.businessweek.com/smallbiz/content/jan2009/sb2009015_212410.htm
    Coping in a Recession: Calm Recession Fears: 5 Steps to Success
    http://www.morebusiness.com/navigate-recession-headwind
    CNN: Small-Business Owners, Hit by Recession Seek Remedies
    http://www.cnn.com/2009/US/12/06/small.business.recession
  • 76. Works Cited (cont’d)
    National Business Association: The 6 Essential Small Business Recession Survival Question
    http://www.nationalbusiness.org/nbaweb/Newsletter2009/2637.htm
    NY Times: Some Small Businesses Grown, Even in a Recession
    http://www.nytimes.com/2009/11/25/business/smallbusiness/25growth.html
    One of 3 Small Businesses Unaffected by Recession
    http://www.bytestart.co.uk/content/news/1_12/small-business-recession-effect.shtml
    Preparing for a Recession: How to Survive a Recession
    http://www.morebusiness.com/survive-economic-recession
    Recession and Small Business
    http://www.smallbusinessnotes.com/aboutsb/recession.html
    Tips for Small Businesses to Survive Recession
    http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/22/BUSQVMKH3.DTL
  • 77. Questions?