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BA 352 GM Presentation
 

BA 352 GM Presentation

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  • Matt
  • Lorelay
  • Angie
  • Lorelay
  • Matt
  • Matt
  • Angie
  • Angie
  • Lorelay
  • Matt
  • Lorelay
  • Angie
  • Conclusion
  • Matt

BA 352 GM Presentation BA 352 GM Presentation Presentation Transcript

  • Lorelay Corona
    Angela Van Strander
    Matt Vital
  • History/Background Info
    One of the worlds largest automakers since 1908
    Global Headquarters: Detroit, Michigan
    Employs 235, 000 people
  • GM Branches:
  • Mission statement
    "G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment."
  • Overall Strategy
    "Over the past 100 years, GM has been a leader in the global automotive industry. And the next 100 years will be no different. GM is committed to leading the industry in alternative fuel propulsion.” 
    Interpretation:
    Confidence in their name
    Express their image as ever-changing and modern (up-to-date)
  • Overall Strategy (cont’d)
    "GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people.”
    Interpretation
    Care for their customer to the best of their ability by staying true to their values
  • What are the…
    Advantages
    Loyal to their customer
    Look forward to the future
    Creative and innovative
    Disadvantages
    Competitor’s with similar ideas
    Doesn’t mention a customer feedback
  • Competitive Advantages
  • Offers &Changes Over Time
    Developed a system in…
    Assisting drivers in handling challenging weather
    Avoiding crashes
    OnStar
    The industry leader in vehicle safety, security and information system
  • Order Qualifiers
    Dissatisfiers
    Mechanics
    Satisfiers
    Personalization
    Order Winners
    Exciters/Delighters
    System services
    Ex. OnStar
  • International Strategy
    Business in 140 countries
    Largest national market USA
    China, Brazil, UK, Canada, Russia, Germany
    Produce cars & trucks in 34 countries
  • demonstrate its commitment to diversity
    Foster & Encourage diverse enterprise
    Make business with diverse suppliers of goods and services
    Works with 200 certified minority & female owned companies
  • In Conclusion…
    Largest Automakers
    Act socially responsible
    Customer and employee loyalty and appreciation
    Prides on self-image
    Creative outlooks
    Up-to-date system features
    Always looking for growth and expansion
    Demonstrates open-mindedness in business operations
  • References
    General Motors: Corporate Website
    http://www.gm.com/
  • Any questions?