Matthew Donegan-Ryan, Director of Mobile Strategy, CrowdCompass
Mobile technology is one of the most significant areas of change facing the MICE industry. It is not only shifting the way companies do business, it is also presenting new opportunities for incentive travel trips. Explore how mobile technology can broaden the impact on company culture, brand awareness and team-building during incentive travel trips, while also making the entire experience more fun and interactive for participants.
Be able to identify mobile technology trends that are changing incentive travel.
Understand how to leverage mobile apps to inspire company culture and brand awareness.
Recognize the ROI from mobile apps beyond statistical download numbers.