Mobile Apps for Incentive Travel: Going Beyond Mobile 101

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Matthew Donegan-Ryan, Director of Mobile Strategy, CrowdCompass

Mobile technology is one of the most significant areas of change facing the MICE industry. It is not only shifting the way companies do business, it is also presenting new opportunities for incentive travel trips. Explore how mobile technology can broaden the impact on company culture, brand awareness and team-building during incentive travel trips, while also making the entire experience more fun and interactive for participants.

Learning Outcomes:

Be able to identify mobile technology trends that are changing incentive travel.
Understand how to leverage mobile apps to inspire company culture and brand awareness.
Recognize the ROI from mobile apps beyond statistical download numbers.

Published in: Travel, Technology, Business
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  • Mobile Apps for Incentive Travel: Going Beyond Mobile 101

    1. 1. Mobile Apps for Incentive Travel Improving communication and collaboration @crowdcompass | @MatthewDR
    2. 2. About me Matthew Donegan-Ryan Director of Mobile Strategy for CrowdCompass ‣ Joined the event industry in 2005 ‣ Helped lead two event technology companies through successful acquisitions ‣ Experience with most of the major event technologies @crowdcompass | @MatthewDR
    3. 3. Today’s presentation ‣ Mobile growth and its impact on incentive travel ‣ Selecting a vendor to meet your goals ‣ Inspiring fun, culture, brand and commitment ‣ ROI: statistics and beyond @crowdcompass | @MatthewDR
    4. 4. Mobile usage @crowdcompass | @MatthewDR
    5. 5. Mobile is growing quickly 2 Billion smartphones / tablets will be sold in 2014 that’s 7 X the number of PCs expected to be sold @crowdcompass | @MatthewDR
    6. 6. Constantly connected smartphone users check their phones… 150x a day or, once every 6.5 minutes @crowdcompass | @MatthewDR
    7. 7. @crowdcompass @crowdcompass | | @MatthewDR @MatthewDR
    8. 8. Smartphone growth drives app downloads 2012 64 billion app downloads 2013 102 billion app downloads 2017 Gartner predicts… 268 billion app downloads! @crowdcompass | @MatthewDR
    9. 9. It’s an app eat app world out there… the web just lives in it. Mobile Apps Mobile Web @crowdcompass | @MatthewDR
    10. 10. Mobile apps are more popular Mobile apps Mobile web 2013 85% vs. 15% 2012 64% vs. 36% @crowdcompass | @MatthewDR
    11. 11. We use apps for everything Weather updates 73% Social networking 60% Games 57% Videos / photos 55% Navigation 55% @crowdcompass | @MatthewDR
    12. 12. Mobile isn’t all fun and games Nearly 70% of employees who own a smartphone or tablet use it for business Source: Ovum Research @crowdcompass | @MatthewDR
    13. 13. Using mobile for business Source: ShoreTelSky @crowdcompass | @MatthewDR
    14. 14. Encourage productivity Apps can increase employee productivity by 45% Source: Aberdeen survey @crowdcompass | @MatthewDR
    15. 15. How will you engage employees? More than 1 in 10 incentive planners are now using a mobile app Source: MeetingsNet @crowdcompass | @MatthewDR
    16. 16. What can your app do? @crowdcompass @crowdcompass | | @MatthewDR @MatthewDR
    17. 17. Mobile apps can help you… Connect Communicate Engage @crowdcompass | @MatthewDR
    18. 18. Connect and collaborate @crowdcompass | @MatthewDR
    19. 19. Communicate and engage @crowdcompass | @MatthewDR
    20. 20. Inspire and motivate Higher employee engagement = Higher work performance and company loyalty @crowdcompass | @MatthewDR
    21. 21. Enhance their experience @crowdcompass @crowdcompass | | @MatthewDR @MatthewDR
    22. 22. Know what’s happening @crowdcompass | @MatthewDR
    23. 23. Know where to go @crowdcompass | @MatthewDR
    24. 24. Know who’s there @crowdcompass | @MatthewDR
    25. 25. Selecting a mobile app provider @crowdcompass @crowdcompass | | @MatthewDR @MatthewDR
    26. 26. What are your objectives? Relaxation? Sharing information? Fun? Strengthening company culture? @crowdcompass | @MatthewDR
    27. 27. What will you need? Agendas and maps A photobased game Social sharing Notifications and surveys @crowdcompass | @MatthewDR
    28. 28. Understand the “why” Relaxation Agendas and maps Fun Social sharing Sharing information Notifications and surveys Strengthening company culture Photo-based game @crowdcompass | @MatthewDR
    29. 29. Polls Surveys Push Multi-event app @crowdcompass | @MatthewDR
    30. 30. Integrate social media more than 1 billion users with 751 million of them on mobile over 500 million users with 60% of them on mobile @crowdcompass | @MatthewDR
    31. 31. Make it social  Sign in with your Facebook, Twitter, LinkedIn or Google+ account  Share experiences across all social media platforms @crowdcompass | @MatthewDR
    32. 32. Gamify your app  Design fun picture challenges and give prizes  Project leaderboard and get everyone involved  Build camaraderie  Create a memorable experience @crowdcompass | @MatthewDR
    33. 33. Decide who’s #1 @crowdcompass | @MatthewDR
    34. 34. Technology + service @crowdcompass | @MatthewDR
    35. 35. One platform for all your needs @crowdcompass @crowdcompass | | @MatthewDR @MatthewDR
    36. 36. Inspiring culture, brand and commitment @crowdcompass | @MatthewDR
    37. 37. Think Strategic, Act Tactical Tactical Basic spreadsheets API personalization Gamification features Data for stakeholder engagement Strategic Branding Culture Community commitment Year-round Engagement 2010 2011 2012 @crowdcompass 2013 | @MatthewDR
    38. 38. Promote the app Gather Prepare your promotional materials (email, social media, website banners) Promote Create your promotion calendar and figure out the “who, what and when” (emails, website, communications) Reinforce Encourage your attendees to download the app (staff trained, welcome letters) @crowdcompass | @MatthewDR
    39. 39. Inspiring Commitment Year round engagement ‣ Multi-event app ‣ Push notification ‣ Individual learning ‣ Content ‣ ‣ Sharing @crowdcompass | @MatthewDR
    40. 40. ROI: Statistics and beyond @crowdcompass | @MatthewDR
    41. 41. Valuable metrics ‣ Total app downloads ‣ Number of external page views ‣ Number of people who used app per platform ‣ Top 10 favorited activities and organizations ‣ Number of times people opened the app ‣ Top 10 rated activities and organizations ‣ Number of sessions opened ‣ Number of times an item is bookmarked ‣ Number of banner views and taps ‣ Total number of notes taken ‣ Number of times an exhibitor’s profile is viewed ‣ Number of scheduled items per user ‣ Number of times users share contact info ‣ Number of checkins ‣ Number of page views within the app @crowdcompass | @MatthewDR
    42. 42. Non-Clickable Metrics For your brand? For your culture? For the overall experience? Recruiting and longevity? @crowdcompass | @MatthewDR
    43. 43. Summary ‣ Meet mobile expectations ‣ Make it fun & build your culture ‣ Evaluate early and often ‣ Bet on a winner ‣ Platform play is key @crowdcompass | @MatthewDR
    44. 44. Questions? Fill out the survey and get our new eBook! @crowdcompass | @MatthewDR

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