Extend the Life of Your Event and Enhance the Attendee Experience from the ASAE Annual Meeting 2013
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Extend the Life of Your Event and Enhance the Attendee Experience from the ASAE Annual Meeting 2013

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Mobile technology is one of the most significant areas of change facing the meetings industry today, shifting the way companies do business and extending the life of each event far beyond the start......

Mobile technology is one of the most significant areas of change facing the meetings industry today, shifting the way companies do business and extending the life of each event far beyond the start and end dates. Explore how mobile trends are creating new marketing channels, new levels of social media sharing, and new event sponsorship opportunities, while making the entire event experience more fun and interactive for attendees.

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  • Moderator at left (paresh)
  • agenda
  • joke
  • Trend – arrow on each end (going up or down)
  • 2012 straight line not curvy
  • Shipment person freaking out
  • Kevin needs to get #s
  • Rework chart to 40 billion
  • Answers 150, 5 and 60
  • Don’t question if you should have a digital strategy it is assumed. Mobile is moving into that roll. Becoming assumed.
  • Need #s
  • Overview of my association and our meetingSCCM – multpirofessoinal members who work in the ICU - technical savvy About 4,500 professional registered attendees come to our congress each year / 6,000 total once you count exhibitors and facultThree years 1st year - 1200 2nd year - 1874 3rd year – 3371 of downloads, which is an 80% increase from the previous year.
  • WHOI work in the publications department of SCCM and its sometime asked how I became in charge of apps in general. And I think it’s important to stress that I would value knowledge of a production schedule and organization of data over technical know how. Your vendor is going to be able to explain a lot of the technical stuff so you really want to turn to the person who is already doing the program book or someone like that to move this process forward because that person likely is going to be the one to proof your app as well. WHAT INFOEmpowered to make decisions -– don’t try to fit everything from the program book into the app- if everything is important, nothing is important! Obvious info, but also consider what maps are helpful and which ones are not; we sorted by location because we were spread out. TIMEI think we all try to build padding into our production schedules, but you want to be especially sure to account for the unexpected when launching an app. Start Planning in June > Launch a Shell in Oct. > Market in Nov. Dev POPULATED API vs. Spreadsheets / Pros and Cons LOOKI found it very helpful to actually sit with the team and the vendor to make a kind of story board for our app. In years previous, we kind of said okay, we need an icon for schedule, an icon for exhibitors and here’s some of the information that goes under each one. But, the staff and vendor found it very helpful when we created an actual spreadsheet that outlined each layer of the app. So we especially references two production spreadsheets throughout the process:  
  • Do and Donts DO Think carefully about the pro and cons when chosing a vender: uploading spreadsheets vs. building an API for your content Native vs. HTML – what’s your wifi situation going to be? Athetneication vs. non authentication Content management system access  Don’t assume when it’s launched your done follow through on an marketing strategy test on numerous devices proof your app and make sure everyone understands how changes to the program are reflected in the app. Just because the program book is printed, you have make sure staff is also thinking about this other compeneent I’d say, Don’t Wait - Our meeting attendees are attune to new technologies and are growing to expect this type of technology. We don’t want to be going through growing pains at a time when meeting apps are a ubiquitous part of the meeting experience
  • Cutting edge (tech leader)

Transcript

  • 1. Mobile Apps for Events: Adoption and Longevity Enhance the Attendee Experience and Extend the Life of your Event presented by: Matthew Donegan-Ryan Head of Mobile Strategy for CrowdCompass
  • 2. Today’s presentation will teach you to how to: Decipher between the fads and trends Position a mobile app to be a good experience Extending the life of your event Track results and communicate the mobile return on investment Have you seen our new eBook?
  • 3. Fad or Trend?
  • 4. taken up with great enthusiasm for a brief period of time general direction in which something tends to move Fad Trend up / down continual
  • 5. Museum of Event Technology Fads internet cafepassport stamps
  • 6. “If you want a guarantee, buy a toaster.” -Clint Eastwood
  • 7. Hardware Shipments Comparisons 0 200 400 600 800 1000 1200 1400 1600 1 2 3 4 5 2010 2011 2012 2013 2014 PCs and Laptops Smartphones and Tablets
  • 8. Tablet Shipments Alone 17M in 2010 122M in 2012
  • 9. Advertising Numbers 0 5 10 15 20 25 30 35 40 45 1 2 3 4 5 6 2011 2012 2013 2014 2015 2016 TV Radio / Outdoor Print Digital MarketingCharts.com Digital Ads will overtake traditional ads in 2015
  • 10. 2008 0 5 10 15 20 25 30 35 40 45 1 2 3 4 5 2009 2010 2011 2012 DownloadstoDate(Billions) App Downloads 40 billion iOS apps downloaded (half of those downloads were in 2012 7 fold growth by 2016 - Gartner)
  • 11. Your Observations? How many… ….times do you look at your phone per day? …smart devices does your family own? …apps do you have on your smart devices? …hours per day is the phone near you?
  • 12. Mobile is not a fad…
  • 13. Position a Mobile App to be a Good Experience
  • 14. Case Study: Event App Downloads Society of Critical Care Medicine Your App Downloads 2011 2012 2013 1,200 1,874 3,371
  • 15. Preparing and Marketing Your App for Success ‣ 3,800 medical attendees ‣ 100+ speakers ‣ 5-day event ‣ 80% download increase ‣ Focused selection process
  • 16. Position a Mobile App for Success Who will be the project lead? What info will you include? How much time do you need? How will information be populated? What will it look like? Layout and production schedules Glossary of terms Tools for Success:
  • 17. How to Market Your Event App Gather Reinforce Prepare your promotional materials (email, social media, website banners, conference posters, presentation templates) Promote Create your promotion calendar and figure out the “who, what and when” (website, communications) Encourage your attendees to download the app (staff trained, registration handouts and posters, presentation template)
  • 18. Don’t bite off more than you can chew The Evolution
  • 19. Basic spreadsheets API personalization Gamification features Data for increased sponsorship Branding Culture Community commitment Year-round Engagement Tactical Strategic 2011 2012 20132010 The Evolution
  • 20. Lessons Learned Do think carefully about the pros and cons when choosing a vendor Do test early and often Don’t assume when it’s launched you’re done Don’t wait – expectations are growing while you’re waiting
  • 21. Risk Management
  • 22. Individualize the Experience Attendees Speakers Sponsors Exhibitors Learn: accessible presentations Network: contact sharing Share: social sharing Brand recognition: push notifications Lead generation: banner ads ROI: reports Be seen: speaker profiles Be shared: email and social media Be popular: presentations that last New leads: setting meetings Not ignored: gamification Brand awareness: extra promotion
  • 23. Extend the Life of Your Event
  • 24. Multi-Event Apps
  • 25. Push Notifications  Reach your attendees all at once  Notify attendees about updates, special offers and exciting news  Build valuable relationships and encourage engagement
  • 26. Native vs. HTML5: Know the Difference  Live on user’s mobile device  Work without an Internet connection  Integrate with device features (camera and contacts)  Provide a snappier user experience  Allow push notifications Native apps… “The biggest mistake we made as a company was betting too much on HTML5 as opposed to native.” Mark Zuckerberg CEO Facebook, Inc. “We have definitely shifted from HTML5 to native…We recognize now that HTML5 is not allowing us to do the best for our users.” Kiran Prasad Sr. Director of Mobile Engineering LinkedIn
  • 27. Inspiring Commitment ‣ Individual learning ‣ Content ‣ Sharing ‣ Year round engagement ‣ Multi-event app ‣ Push notification
  • 28. Don’t Forget to Track Results and Communicate them to Your Team
  • 29. Expanded Metrics ‣ Total app downloads ‣ Number of people who used app per platform ‣ Number of times people opened the app ‣ Number of sessions opened ‣ Number of banner views and taps ‣ Number of times an exhibitor’s profile is viewed ‣ Number of times users share contact info ‣ Number of page views within the app ‣ Number of external page views ‣ Total tweets posted ‣ Top favorited activities and organizations ‣ Top rated activities and organizations ‣ Number of times an item is bookmarked ‣ Total number of notes taken ‣ Number of scheduled items per user
  • 30. Non-Clickable Metrics For your brand? For your culture? For the overall experience? Recruiting and longevity?
  • 31. Questions? crowdcompass.com/essen tial-mobile-ebook Download it now for free!