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Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
Designing and Theming for Performance WordPress
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Designing and Theming for Performance WordPress

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  • 1. Designing and Theming for Performance Matthew Dorman Sr. Vice President NorthPoint Digital @northps @matthewdorman
  • 2. / About NorthPoint Digital / About Presenter / Why Performance is Important / Tools / Reduce – Reuse - Recycle / Trends / Questions / Open Discussion
  • 3. WE LEAD WITH 3 We lead with experience NEW YORKBOSTON PHILADELPHIA NEW YORK BOSTON PHILADELPHIA HQ
  • 4. WE LEAD WITH 4 NorthPoint helps optimize your digital presence through a perfect blend: Strategy. Experience. Technology.
  • 5. WE LEAD WITH 5 Web. Mobile. Social. We create digital platforms so you have endless possibilities:
  • 6. WE LEAD WITH 6 Platforms / Technologies
  • 7. WE LEAD WITH 7 About Speaker  NJIT Alum (B.S. Computer Science)  7+ years with NorthPoint  Oversee OpenSource Team  16+ years w/ Enterprise Websites @matthewdorman linkedin.com/in/matthewdorman Matthew Dorman
  • 8. WE LEAD WITH 8 Why? SEO Benefit “Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings.” -Statement from Google on April 9, 2010
  • 9. WE LEAD WITH 9 Why? Stickiness & Revenue  For every 1 second of improvement, up to a 2% increase in conversions  For every 0.1 second improvement, incremental revenue grew by up to 1%  Noted SEO benefits for entry pages and reduce bounces  End-user benchmarks (actual measured times) track optimization
  • 10. WE LEAD WITH 10 Why? Case Study  Testing incremental changes  Ad impressions up 33% year-over-year in Feb ‘12  Gallery ad impressions tripled Year over Year  Click-through rates stable
  • 11. WE LEAD WITH 11 Which Loads Faster? Car and Driver vs. Edmunds
  • 12. WE LEAD WITH 12 Which Loads Faster? Drupal vs. WordPress
  • 13. WE LEAD WITH 13 Which Loads Faster? Acquia vs. Automattic
  • 14. WE LEAD WITH 14 Tools  Yahoo’s Yslow developer.yahoo.com/yslow  AOL’s WebPage Test www.webpagetest.org  Google’s PageSpeed developers.google.com/speed/pagespeed
  • 15. WE LEAD WITH 15 Reduce – Reuse - Recycle Photo:
  • 16. WE LEAD WITH Fewer Requests (Reduce)  FIX 400/50x ERRORS!  Optimize Content  Aggregate CSS  Aggregate JavaScript  Lossless Compression  Lazy Load Images
  • 17. WE LEAD WITH 17 Aggregation (Reduce)
  • 18. WE LEAD WITH 18 Custom Fonts (Reduce)  Images vs. Fonts  Large Screens  Limit Styles  Body Content  Sprite Replacement? drupal.org/project/fontyourface
  • 19. WE LEAD WITH 19 Sprites (Reuse)  Better Load Time  Easier Maintenance  NorthPoint Contribution: https://github.com/northpoint/SpeedySprite
  • 20. WE LEAD WITH 20 SMARTER WordPress (Recycle)
  • 21. WE LEAD WITH 21 Contribute (Recycle) Plugins quick-cache wp-super-cache w3-total-cache wp-shmushit jquery-image-lazy-loading revision-control performance-optimization-order-styles-and-javascript http://wordpress.org/plugins
  • 22. WE LEAD WITH 22 Hosting
  • 23. WE LEAD WITH 23 Trends Photo: images.businessweek.com httparchive.org/trends.php
  • 24. / Why Performance is Important / Tools / Reduce – Reuse - Recycle / Trends
  • 25. WE LEAD WITH 25 Questions? / Open Discussion Photo: images.businessweek.com
  • 26. WE LEAD WITH New York Office 130 West 42nd Street New York, NY 10036 Tel: 212-819-1700 Boston Office 470 Atlantic Avenue Boston, MA 02110 Tel: 617-725-8888 Philadelphia Office 1650 Market Street Philadelphia, PA 19103 Tel: 215-558-2700 info@northps.com / northps.com THANK YOU Matthew Dorman mdorman@northps @matthewdorman

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