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USCBC Messaging Playbook Slides

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Brief Description of What the US-China Council is, where its located, what it does, and who its members & leadership is

Brief Description of What the US-China Council is, where its located, what it does, and who its members & leadership is

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  • -To the benefit of it is members and the US economy
  • Uniquely positioned to serve member’s interests in both nations
  • -Frisbie Bio (GE for 6 years, USCBC’s Chief Representative in China) - Kent CEO of Coke
  • Wen Jiabao, Hu Jintao, Wang Qishan, Timothy Geithner, James Baker, Gary Locke (Commerce Secretary), Brent Scowcroft (National Security Adviser) as well as numerous specialists on US-China Affairs from the think tank community and the exec. branch of government
  • Veritable who’s who of Fortune 500 , although smaller companies represented as well
  • Bullet one: To both governments (repsonsible, accurate, persuasive) Bullet four: Visits by Board members
  • CBR – US Business Community’s must read, providing in dpth coverage of all aspects of China trade & investment CMI – a members only newsletter covering braking developments & analysis Wash Update – an e-newsletter on US political & legislative developments affecting trade & investment with China Special Reports, Press Releases,e tc..

Transcript

  • 1. About US-China Business Council © 2010, The US-China Business Council
  • 2. What Does USCBC Do?
    • Works to expand the US-China commercial relationship
    • Favors eliminating trade & investment barriers between the two largest economies in the world
    • Predictable & Transparent Commercial Environment
    © 2010, The US-China Business Council
  • 3. Who is USCBC?
    • Roughly 225 American Companies that do business with China
    • Private, Nonpartisan, Nonprofit
    • Provides Information, Advocacy, & Advisory services to Member Companies
    • Founded in 1973
    © 2010, The US-China Business Council
  • 4. Where Is USCBC? Beijing Washington, DC Shanghai © 2010, The US-China Business Council
  • 5. Who Comprises Our Leadership?
    • John Frisbie – President of USCBC for 6 years
    • Muhtar Kent – COB
    • A Few of Our Other Board Members:
    © 2010, The US-China Business Council
  • 6. Who Does USCBC Engage With? © 2010, The US-China Business Council
  • 7. How Does USCBC Work for Members?
    • Hosting Events, Conferences, & Meetings
    • Issuing Policy Statements to Government & Press
    • Consulting on Member Requests through Business Advisory Services department
    • Producing a number of publications a month
    • Meeting with Advocates in Congress
    © 2010, The US-China Business Council
  • 8. Who Comprises USCBC’s Membership ?
    • Sectors
    • Retail
    • Manufacturing
    • Financial
    • Consulting
    • Construction
    • Hospitality
    • Legal
  • 9. How does USCBC influence Business Policy?
    • Policy statements
    • Congressional Testimony
    • Media Interaction
    • Engaging PRC Government
  • 10. USCBC Essential Publications © 2010, The US-China Business Council
  • 11. How does USCBC work for advertisers
    • Webinar Sponsorship (6 per year)
    • China Business Review Website: 90K impressions per month
    • China Business Review: Circulation of 12K*
    • New Issue Announcement – 6K
    • Fully 50% of our readership is at the “C or D” level of business
    • Another third is comprised of the governments of both nations
    © 2010, The US-China Business Council *Including pass along rate of 3.1