24.Com Roadshow SEPTEMBER 2008 The future is mobile MATTHEW BUCKLAND GM: PUBLISHING

These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. mobithinking.com They’re wrong.

It’s much, much bigger than that. mobithinking.com

1,5-billion television viewers 1,4-billion paid newspapers readers 1,1-billion desktop internet usage users Source: Reuters

3,3bn mobile users (or half the world’s population) Source: Reuters

In South Africa… mobithinking.com Jumped to 6th place in the top 10 list of countries, displacing China and the United States respectively. (Opera mini stats: Aug 2008)

mobithinking.com Top 10 sites in South Africa facebook.com google.com wikipedia.org (back on the list) gamejump.com (down from 3) yahoo.com (down from 4) mxit.co.za peperonity.com (up from 8) capetown.gumtree.co.za (up from 10 ) amazon.com (new) twilightwap.com (new)

Top 10 sites in South Africa

facebook.com

google.com

wikipedia.org (back on the list)

gamejump.com (down from 3)

yahoo.com (down from 4)

mxit.co.za

peperonity.com (up from 8)

capetown.gumtree.co.za (up from 10 )

amazon.com (new)

twilightwap.com (new)

mobithinking.com

mobithinking.com

New online audience Broader, bigger audience New LSMs, age groups A “mobile” audience Weekend, after-hour useage

AD : Need Insurance? Click here. Both banner and text ad link at bottom are clickable. Text ad link - max 25 Characters. Call 0860 10 53 05 for a no obligation quote, or leave your name and number and let us make life insurance even easier for you by calling you back. Name: Number:

Thank you.