Technomadic Social Media

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    Technomadic Social Media - Presentation Transcript

    1. introducing social media
      matthew bucklandmatthewbuckland.comHead 20FourLabs
      (the pizza/innovation guy)
      nomadic marketingmarch 2009
    2. Social media
      So what is it?
    3. Social media comprises of content and connections created by people or companies using easily accessible online or mobile applications for the purpose of collaborating, communicating, sharing, influencing peers, audiences or consumers.
    4. What’s the fuss?
      We’ve been networking for years
      As old as humanity, itself
    5. ...but online
      It’s more efficient, cheaper, easier to create communities
      Do it on a grand scale
    6. Business is about...
      Connecting people & ideas in the information economy
    7. It’s part of us
      Networking is a biological urge. Our bodies work as networks.
    8. Social media
      Why it’s important
    9. traditional media
      vs
      social media
    10. trad media
      social media
    11. ...in fact it’s so big
      it’s bigger than porn :-P
    12. THE LONG TAIL. Not just about the guys at the top, but millions of content and business niches out there on the web.
    13. ...helped win an election
      Obama used social media and social networks extensively to campaign and raise funding
    14. ...even the vatican
      “New digital technologies are bringing about fundamental shifts in patterns of communication and human relationships.” (2009) Check out their You Tube channel!!
    15. Many types
      ...of social media with business application...can be externally or internally focused
      Types
      ...of social networking & media with business application...can be external or internal
    16. Many corporate executives dismiss social networking as a time-wasting distraction or see it as a risk management problem. Much of their fear has focused on potential risks like security breaches & data privacy.
    17. Social software boosts productivity, facilitates an open-ended corporate culture that values transparency, collaboration & innovation... a customer-centric organisation that not only communicates authentically but also listens to customers and learns from that interaction.
    18. Openess vs privacy
      Tension between sharing and confidentialityYou don‘t need to completely relinquish controlWhich type of network?
    19. Types of network collaboration
      For media and businesses
    20. Choose right kind of network activity for your business, whether online or not
      Compliments of the Harvard Business School
    21. Types of collaboration
    22. apple app store
    23. Columnists 2.0: Hundreds of contributors/ ”columnists” free to contribute at own pace and schedule. Write directly into CMS.
    24. All submissions edited, even comments.
      Basic guidelines: must be about issues and not daily diaries about personal lives.

    25. Steve Jobs heart attack post highlights citizen journalism perils – Macworld.com
      Should Citizen Journalism Be Placed Under Citizen's Arrest? – technewsworld.com
      Wall Street Gets Sucker Punched By Main Street Via CNN iReporter- iphonesaviour.com
      Steve Jobs Had No Heart Attack...And Citizen Journalism Just Failed - ReadWriteWeb

    26. rubbish.
      Not citizen journalism that failed, but media’s implementation of it.
      Instead of limited gate-keeping structure, they opened themselves up to risk.
      On a story this size there should be fact-checking mechanisms in place.
    27. Types of collaboration
    28. Social media
      More examples
    29. External use
      Consumer focused
    30. Internal use
      Enterprise solutions
    31. Driven by internet and mobile communications, networks are turning into the major means of doing business... Simply put, networks will make the world go round. So controlling the networks of this world will soon count for more than controlling the capital.Netocracy, by Jan Söderqvist and Alexander Bard (2001)
    32. thank you
      Get hold of me on
      Presentation also available on:
      www.slideshare.net/matthewbuckland
      msn:omattb@hotmail.com
      Skype:matthewbuckland
      Linked in:matthewbuckland
      Twitter:matthewbuckland
      Facebook:matthew buckland
      Blog:www.matthewbuckland.com
      Email:matthewbuckland@gmail.com
    33. 4 key elements
    34. 2 key motives for joining social network:
      "I want to communicate better with the people that I already know and trust".
      "I want to increase my visibility so that I can connect with more people".

    + matthewbucklandmatthewbuckland, 3 months ago

    custom

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