Media Convergence

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    Media Convergence - Presentation Transcript

    1. Convergence in the media
      • Matthew Buckland, GM: New Media
      • www.mg.co.za
      • www.matthewbuckland.com
      • [email_address]
    2. Weekly paper Daily website
    3. m.mg.co.za www.mg.co.za/podcast
    4.  
    5. Convergence means many things
      • 1 Creation ( Multi-media stories; print-online; production)
      • 2 Distribution (Cellphones; multiple platforms)
      • 3 Consumption (Blurring between reader & publisher)
      • “… where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways."
      • Henry Jenkins, author “ Convergence culture ”
    6. #1 Integration @ M&G…
      • Online a separate business: value of focus & specialisation
      • Separate online editor, subs, journos, even sales staff
      • Create drive and “online culture”
      • Degree of competition between online & print is healthy
    7. Weekly vs daily…
      • Different cultures, deadlines, type of content
      • Economies of scale different to daily
      • No immediate plans to push into multimedia
      • Strong focus on social media platforms to attract audience
    8. Weekly vs daily…
      • Problems: Communication, “us” vs “them”, lack of synergy
      • Solutions: Build bridges via forums, meetings, print journalists more involved in website
      • Now: Convergence an ideal, slow & cautious approach; multimedia the driver for convergence push
    9. #3 Reader power…
      • Readers elevated from letters pages to micro-publishers
      • Bloggers mini-media owners earning online ad revenue
      • Blogging, cit reporters & cit photographers taking off
      • In a global context, the advance of the digital age is making media creation & production & distribution cheaper, easier and more accessible. Quality issues?
      • But it also means that media increasingly no longer have monopoly on publishing: Readers are publishers & broadcasters too.
      In a nutshell…
    10.  
    11.  
    12.  
    13. www.thoughtleader.co.za
      • Best of blog & best of media
      • Print journalists blogging with
      • Leaders, commentators & upcomers
      • “ Editorial blog” with gatekeeping
      • Joint agenda-setting: blogger & editor
      • Site attracts strong writing
      The hybrid…
      • In about two weeks:
      • 65 writers
      • 300 articles
      • 500 comments
      • Questions?
      • He must be very ignorant for
      • he answers every question he is asked.
      • - Voltaire

    + matthewbucklandmatthewbuckland, 3 years ago

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