media 2.0 Matthew Buckland www.matthewbuckland.com

Converged media All media powered by internet Multiple digital platforms & formats Fragmented media environment Everyone potentially a media player Role of media changing Information pollution & overload

Converged media

All media powered by internet

Multiple digital platforms & formats

Fragmented media environment

Everyone potentially a media player

Role of media changing

Information pollution & overload

web 2.0 and what it means for media

web 2.0

Harness user intelligence & content Cost-effective, participatory & inclusive Build community & loyalty A forgotten art in mass media age Stick to your principles Don’t abandon gatekeeping

Harness user intelligence & content

Cost-effective, participatory & inclusive

Build community & loyalty

A forgotten art in mass media age

Stick to your principles

Don’t abandon gatekeeping

Get closer to your user Develop sophisticated relationship with user User: Compare CNN.com vs Facebook Targeted content & advertising Social network = publishing 2.0?

Get closer to your user

Develop sophisticated relationship with user

User: Compare CNN.com vs Facebook

Targeted content & advertising

Social network = publishing 2.0?

Harness network effect Bloggers do it better Social bookmarking a start Link, even to your competitors! Don’t be a walled garden

Harness network effect

Bloggers do it better

Social bookmarking a start

Link, even to your competitors!

Don’t be a walled garden

putting the Practical examples @ mail & guardian online social into media

putting the

Own journalists, columnists, bloggers, up and coming writers, commentators, academics, CEOs, intellectuals and opinion makers across various industries and political spectrums all share a platform to provide thought-provoking, quality writing.

www.thoughtleader.co.za

harness user intelligence, intelligently Hybrid approach: media model & blog model Best of both formats: Blogs with editor UGC from a select, closed network of users Editor selects lead & homepage articles Articles vetted and subbed Full moderation

Hybrid approach: media model & blog model

Best of both formats: Blogs with editor

UGC from a select, closed network of users

Editor selects lead & homepage articles

Articles vetted and subbed

Full moderation

the editorial blog Transplant addictive qualities of blogging Instant feedback & stats & trackbacks Blogger ranking system to create competition Networking with other bloggers

Transplant addictive qualities of blogging

Instant feedback & stats & trackbacks

Blogger ranking system to create competition

Networking with other bloggers

http://www.thoughtleader.co.za/guyberger

www.thoughtleader.co.za

http://www.thoughtleader.co.za/topbloggers/

insights People dying to write & share ideas, just need a platform Journos want money for writing, non-journos don’t People write better when know it’s going through an editor Build audience by making influential people part of your site As leaders in their fields, they bring their networks to you

People dying to write & share ideas, just need a platform

Journos want money for writing, non-journos don’t

People write better when know it’s going through an editor

Build audience by making influential people part of your site

As leaders in their fields, they bring their networks to you

some firsts First blogger at Polokwane First blogger to be fired People blogging for first time First SA media-blog hybrid model First blog to be mentioned in ST leader page First SA site to receive “Webby Honoree”

First blogger at Polokwane

First blogger to be fired

People blogging for first time

First SA media-blog hybrid model

First blog to be mentioned in ST leader page

First SA site to receive “Webby Honoree”

the stats 3,900,000 reader words 1,700,000 contributor words 290,000 monthly page impressions 70,000 monthly readers 15,000 daily newsletter subscribers All on a budget of virtually R0 ...turning traditional media model on its head?

3,900,000 reader words

1,700,000 contributor words

290,000 monthly page impressions

70,000 monthly readers

15,000 daily newsletter subscribers

All on a budget of virtually R0

...turning traditional media model on its head?

thank you & questions available @ www.slideshare.net/matthewbuckland contact @ [email_address]

thank you & questions

available @ www.slideshare.net/matthewbuckland

contact @ [email_address]