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Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
Media 2.0 & social media
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Media 2.0 & social media

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  • 1. media 2.0 Matthew Buckland www.matthewbuckland.com
  • 2. <ul><li>Converged media </li></ul><ul><li>All media powered by internet </li></ul><ul><li>Multiple digital platforms & formats </li></ul><ul><li>Fragmented media environment </li></ul><ul><li>Everyone potentially a media player </li></ul><ul><li>Role of media changing </li></ul><ul><li>Information pollution & overload </li></ul>
  • 3. <ul><li>web 2.0 </li></ul>and what it means for media
  • 4. <ul><li>Harness user intelligence & content </li></ul><ul><li>Cost-effective, participatory & inclusive </li></ul><ul><li>Build community & loyalty </li></ul><ul><li>A forgotten art in mass media age </li></ul><ul><li>Stick to your principles </li></ul><ul><li>Don’t abandon gatekeeping </li></ul>
  • 5. <ul><li>Get closer to your user </li></ul><ul><li>Develop sophisticated relationship with user </li></ul><ul><li>User: Compare CNN.com vs Facebook </li></ul><ul><li>Targeted content & advertising </li></ul><ul><li>Social network = publishing 2.0? </li></ul>
  • 6. <ul><li>Harness network effect </li></ul><ul><li>Bloggers do it better </li></ul><ul><li>Social bookmarking a start </li></ul><ul><li>Link, even to your competitors! </li></ul><ul><li>Don’t be a walled garden </li></ul>
  • 7. <ul><li>putting the </li></ul>Practical examples @ mail & guardian online social into media
  • 8.  
  • 9.  
  • 10.  
  • 11. Own journalists, columnists, bloggers, up and coming writers, commentators, academics, CEOs, intellectuals and opinion makers across various industries and political spectrums all share a platform to provide thought-provoking, quality writing.
  • 12.  
  • 13. www.thoughtleader.co.za
  • 14. harness user intelligence, intelligently <ul><li>Hybrid approach: media model & blog model </li></ul><ul><li>Best of both formats: Blogs with editor </li></ul><ul><li>UGC from a select, closed network of users </li></ul><ul><li>Editor selects lead & homepage articles </li></ul><ul><li>Articles vetted and subbed </li></ul><ul><li>Full moderation </li></ul>
  • 15. the editorial blog <ul><li>Transplant addictive qualities of blogging </li></ul><ul><li>Instant feedback & stats & trackbacks </li></ul><ul><li>Blogger ranking system to create competition </li></ul><ul><li>Networking with other bloggers </li></ul>
  • 16. http://www.thoughtleader.co.za/guyberger
  • 17. www.thoughtleader.co.za
  • 18. http://www.thoughtleader.co.za/topbloggers/
  • 19. insights <ul><li>People dying to write & share ideas, just need a platform </li></ul><ul><li>Journos want money for writing, non-journos don’t </li></ul><ul><li>People write better when know it’s going through an editor </li></ul><ul><li>Build audience by making influential people part of your site </li></ul><ul><li>As leaders in their fields, they bring their networks to you </li></ul>
  • 20. some firsts <ul><li>First blogger at Polokwane </li></ul><ul><li>First blogger to be fired </li></ul><ul><li>People blogging for first time </li></ul><ul><li>First SA media-blog hybrid model </li></ul><ul><li>First blog to be mentioned in ST leader page </li></ul><ul><li>First SA site to receive “Webby Honoree” </li></ul>
  • 21. the stats <ul><li>3,900,000 reader words </li></ul><ul><li>1,700,000 contributor words </li></ul><ul><li>290,000 monthly page impressions </li></ul><ul><li>70,000 monthly readers </li></ul><ul><li>15,000 daily newsletter subscribers </li></ul><ul><li>All on a budget of virtually R0 </li></ul><ul><li>...turning traditional media model on its head? </li></ul>
  • 22. <ul><li>thank you & questions </li></ul><ul><li>available @ www.slideshare.net/matthewbuckland </li></ul><ul><li>contact @ [email_address] </li></ul>

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