Media 2.0 & social media

3,186
-1

Published on

Published in: Business, News & Politics

Media 2.0 & social media

  1. media 2.0 Matthew Buckland www.matthewbuckland.com
  2. <ul><li>Converged media </li></ul><ul><li>All media powered by internet </li></ul><ul><li>Multiple digital platforms & formats </li></ul><ul><li>Fragmented media environment </li></ul><ul><li>Everyone potentially a media player </li></ul><ul><li>Role of media changing </li></ul><ul><li>Information pollution & overload </li></ul>
  3. <ul><li>web 2.0 </li></ul>and what it means for media
  4. <ul><li>Harness user intelligence & content </li></ul><ul><li>Cost-effective, participatory & inclusive </li></ul><ul><li>Build community & loyalty </li></ul><ul><li>A forgotten art in mass media age </li></ul><ul><li>Stick to your principles </li></ul><ul><li>Don’t abandon gatekeeping </li></ul>
  5. <ul><li>Get closer to your user </li></ul><ul><li>Develop sophisticated relationship with user </li></ul><ul><li>User: Compare CNN.com vs Facebook </li></ul><ul><li>Targeted content & advertising </li></ul><ul><li>Social network = publishing 2.0? </li></ul>
  6. <ul><li>Harness network effect </li></ul><ul><li>Bloggers do it better </li></ul><ul><li>Social bookmarking a start </li></ul><ul><li>Link, even to your competitors! </li></ul><ul><li>Don’t be a walled garden </li></ul>
  7. <ul><li>putting the </li></ul>Practical examples @ mail & guardian online social into media
  8.  
  9.  
  10.  
  11. Own journalists, columnists, bloggers, up and coming writers, commentators, academics, CEOs, intellectuals and opinion makers across various industries and political spectrums all share a platform to provide thought-provoking, quality writing.
  12.  
  13. www.thoughtleader.co.za
  14. harness user intelligence, intelligently <ul><li>Hybrid approach: media model & blog model </li></ul><ul><li>Best of both formats: Blogs with editor </li></ul><ul><li>UGC from a select, closed network of users </li></ul><ul><li>Editor selects lead & homepage articles </li></ul><ul><li>Articles vetted and subbed </li></ul><ul><li>Full moderation </li></ul>
  15. the editorial blog <ul><li>Transplant addictive qualities of blogging </li></ul><ul><li>Instant feedback & stats & trackbacks </li></ul><ul><li>Blogger ranking system to create competition </li></ul><ul><li>Networking with other bloggers </li></ul>
  16. http://www.thoughtleader.co.za/guyberger
  17. www.thoughtleader.co.za
  18. http://www.thoughtleader.co.za/topbloggers/
  19. insights <ul><li>People dying to write & share ideas, just need a platform </li></ul><ul><li>Journos want money for writing, non-journos don’t </li></ul><ul><li>People write better when know it’s going through an editor </li></ul><ul><li>Build audience by making influential people part of your site </li></ul><ul><li>As leaders in their fields, they bring their networks to you </li></ul>
  20. some firsts <ul><li>First blogger at Polokwane </li></ul><ul><li>First blogger to be fired </li></ul><ul><li>People blogging for first time </li></ul><ul><li>First SA media-blog hybrid model </li></ul><ul><li>First blog to be mentioned in ST leader page </li></ul><ul><li>First SA site to receive “Webby Honoree” </li></ul>
  21. the stats <ul><li>3,900,000 reader words </li></ul><ul><li>1,700,000 contributor words </li></ul><ul><li>290,000 monthly page impressions </li></ul><ul><li>70,000 monthly readers </li></ul><ul><li>15,000 daily newsletter subscribers </li></ul><ul><li>All on a budget of virtually R0 </li></ul><ul><li>...turning traditional media model on its head? </li></ul>
  22. <ul><li>thank you & questions </li></ul><ul><li>available @ www.slideshare.net/matthewbuckland </li></ul><ul><li>contact @ [email_address] </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×