A presentation originally given at Antioch University on behalf of their MBA Program in Social Business, Non-Profit Management, and Strategic Leadership. Offers tips, tricks, and current statistics you can use when marketing your non-profit with social media. Mirroring the "Golden Circle" concept suggested by Simon Sinek (who is mentioned in the presentation) three questions are asked and answered: 1. Why should a non-profit “like” social media? 2. How can a non-profit leverage social media?3. What is social media’s impact on fundraising? Watch a recording of my presentation here http://youtu.be/kLH-kRV1BsM -- or watch it at the end of the presentation.