Caveat Tweeter: Legal Issues and Social Media

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Derived from a guest lecture I originally presented online to a National course, "MKT 653, Introduction to Social Media." Focused on the impact of legal issues on social media the presentation reviews the current social media landscape, how it affects employer/employee relations and investigates the relationship between privacy and disclosure. Lastly, it asks who watches the watchmen – those who watch and potentially regulate others online.

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Caveat Tweeter: Legal Issues and Social Media

  1. 1. Presented by Matthew A. Gilbert, MBA matthewagilbert.com | @MatthewAGilbert Wednesday, November 20, 2013 Matthew A. Gilbert, MBA Caveat Tweeter: Legal Issues and Social Media Caveat Tweeter: Legal Issues and Social Media 1
  2. 2. Matthew A. Gilbert, MBA Disclaimer: I’m Not a Lawyer, but I’m S’all Good Man! Caveat Tweeter: Legal Issues and Social Media Welcome 2
  3. 3. • Surveying Stats • Reducing Risk • Planning Policy • Becoming Big Brother • Concluding Comments Matthew A. Gilbert, MBA Topics of Discussion Caveat Tweeter: Legal Issues and Social Media Agenda 3
  4. 4. • Facebook: 1.15+ Billion Users • Google+: 500+ Million Users • Instagram: 130+ Million Users • LinkedIn: 238+ Million Users • Pinterest: 70+ Million Users • Twitter: 500+ Million Users • YouTube: 1+ Billion Users Matthew A. Gilbert, MBA Review the State of Social Media Caveat Tweeter: Legal Issues and Social Media Surveying Stats 4
  5. 5. • The Spread of Social Media • Ubiquitous: Pervades every aspect of our lives. • Entrenched: Not going away anytime soon. • Viral: Like a zombie apocalypse! #TweetingDead Matthew A. Gilbert, MBA Review the State of Social Media Caveat Tweeter: Legal Issues and Social Media Surveying Stats 5
  6. 6. • Immersion: One-third of the workforce in the U.S. uses social media for at least an hour a day at work. • Importance: One-quarter of workers wouldn’t take a job if access to social media was not allowed. • Impact: Use of social media by employees makes employers fearful about decreased productivity, unfavorable publicity, and increased risk. Matthew A. Gilbert, MBA Understand the Legal Landscape Caveat Tweeter: Legal Issues and Social Media Reducing Risk 6
  7. 7. Caveat Tweeter: Legal Issues and Social Media Understand the Legal Landscape Matthew A. Gilbert, MBA Reducing Risk 7 Social Media in the Workplace: http://youtu.be/uLG9jwgAios
  8. 8. • Reality: Social media policies are just as necessary as discrimination, leave, and vacation policies. • Reasonability: Employers must reduce risk to their operations & brand without reducing morale. • Regulation: Once employers developed social media policies, government agencies established guidelines. Other agencies got involved with social media regulation as well. • Federal Trade Commission (FTC) • National Labor Relations Board (NLRB) Matthew A. Gilbert, MBA Understand the Legal Landscape Caveat Tweeter: Legal Issues and Social Media Reducing Risk 8
  9. 9. Caveat Tweeter: Legal Issues and Social Media Design a Social Media Strategy Matthew A. Gilbert, MBA Planning Policy 9 Facebook Firing Report: Employment attorney Audrey Mross discusses social media in the workplace: http://youtu.be/CFmWLQusZ8E
  10. 10. • Approach: The best policy is simply “a framework to stop and think.” Create an atmosphere of inquiry and evaluation. • Application: Applying the RESPECT concept: • R: Responsibility • E: Etiquette • S: Selectivity • P: Privacy • E: Efficiency • C: Confidentiality • T: Transparency Matthew A. Gilbert, MBA Design a Social Media Strategy Caveat Tweeter: Legal Issues and Social Media Planning Policy 10
  11. 11. Caveat Tweeter: Legal Issues and Social Media Design a Social Media Strategy Matthew A. Gilbert, MBA Planning Policy 11 The Most Hilarious Twitter & Facebook Fails: http://youtu.be/nVHlCtX5Ucs
  12. 12. • Disclosure: What is the difference between the public’s or an employer’s right to know vs. a person’s right to privacy? What if an account is already public; are the rules different? • Protected Concerted Activity (NLRB): Gives employees the right to act together to improve their pay and working conditions, with or without a union – off or online. • Divergence: • Bloggers: Required to disclose affiliations. • Employees: Not required to share passwords. Matthew A. Gilbert, MBA Design a Social Media Strategy Caveat Tweeter: Legal Issues and Social Media Planning Policy 12
  13. 13. Caveat Tweeter: Legal Issues and Social Media Disclosure vs. Diplomacy: A Slippery Slope? Matthew A. Gilbert, MBA Becoming Big Brother 13 Prime News : Employers asking for Facebook passwords: http://youtu.be/y1R0nyXlivw
  14. 14. • Self-Disclosure: Fires up the pleasure centers of our brains may shed light on the roots of social media addiction. Strongly associated with increased activation in brain regions that form the mesolimbic dopamine system. • Self-Promotion: 30% to 40% of our daily conversations communicate information about our personal experiences. An greater percentage of what we share using social media -- up to 80% -- is entirely about ourselves. • Self-Awareness: Consider future employment, education or even personal relationships when your share with social media. Matthew A. Gilbert, MBA Disclosure vs. Diplomacy: A Slippery Slope? Caveat Tweeter: Legal Issues and Social Media Becoming Big Brother 14
  15. 15. Caveat Tweeter: Legal Issues and Social Media Disclosure vs. Diplomacy: A Slippery Slope? Matthew A. Gilbert, MBA Becoming Big Brother 15 Social Media Experiment: http://youtu.be/5P_0s1TYpJU
  16. 16. • What questions do you have about social media and the law? • What experiences, if any, have you had with this subject? • Are we better off watching ourselves or being watched by others? Matthew A. Gilbert, MBA Integrating Ideas and Experiences Caveat Tweeter: Legal Issues and Social Media Concluding Comments 16
  17. 17. Resources and References http://about.bloomberglaw.com/practitioner-contributions/social-media-policies-in-the-workplace-itsall-about-respect/ • http://blogs.hbr.org/2013/02/when-hr-decisions-become-socia/ • http://www.complianceweek.com/social-media-policy-management-without-the-socialmedia/article/321385/ • http://www.geekwire.com/2013/illegal-employers-social-media-passwords-washington/ • http://www.ncsl.org/research/telecommunications-and-information-technology/employer-access-tosocial-media-passwords-2013.aspx • http://www.nlrb.gov/rights-we-protect/protected-concerted-activity • http://personalweb.about.com/od/socialmediaaddiction/a/Self-Disclosure-Social-Media-StimulateBrains.htm • http://socialmediatoday.com/jonathan-bernstein/1894441/social-media-stats-facts-2013 • http://www.youtube.com/yt/press/statistics.html Caveat Tweeter: Legal Issues and Social Media • Matthew A. Gilbert, MBA Bibliography 17

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