Guerilla Optimization Tactics

GUERILLA OPTIMIZATION YOU ARE THE REVOLUTION BY MATTHEW NIEDERBERGER (@MATTHEWNL) image: http://www.ﬂickr.com/photos/thechef2020/4318554501/

gue·ril·la [from Spanish, diminutive of guerra war]A member of an irregular, usuallyindigenous military or paramilitary unitoperating in small bands in occupiedterritory to harass and undermine theenemy, as by surprise raids. image: http://www.ﬂickr.com/photos/ﬁjneman/2971210465/

OPTIMIZATION FAILSWHEN YOU SURRENDER image: http://www.ﬂickr.com/photos/portobeseno/2673925463/

“GUERILLA USABILITY IS ABOUT DEFEATINGTHE OLD SCHOOL WAY OF THINKING IN ASMART AND RESOURCEFUL MANNER.” ~ MATTHEW NIEDERBERGER

“THE ONLY WAY TO SUPPORT A REVOLUTIONIS TO MAKE YOUR OWN.” ~ ABBIE HOFFMAN image: http://www.ﬂickr.com/photos/ibailemon/2870137723/

GUERILLA TACTICS• OPERATE IN SMALL TEAMS• REMAIN MOBILE• TAKE ADVANTAGE OF TERRAIN• MAINTAIN LOCAL SUPPORT• USE SMALL SUPPLIES OF ARMS

INSURGENT TRANSLATOR GUERILLANEES Keep your teams small, but skilled Be flexible with regards to projects and planning Make the most use of your unique knowledge Colleagues’ support matters more than management Get skilled in and make use of remote usability testing tools ✔

ONE MAN ARMY I AM NOT AFRAID OF YOU CORPORATE TYPES

BOOTCAMP IT’S TIME FOR A NEW REGIME

TIME TO GO TO BATTLE image: http://www.ﬂickr.com/photos/olivierblaise/5522607861/

THE CRAZYEGG CONFLICTPRE STRIKE CHECKLIST- 1X CRAZYEGG ACCOUNT (WEAPON)- 1X CMS AGENT (LOCAL SUPPORT)CONFLICT BUDGET- CRAZYEGG $9- CHOCOLATES $3 (BRIBE FOR CMS AGENT)

THE CRAZYEGG CONFLICTGATHER INTELLIGENCE- SELECT AREA OF OPERATIONSAREA 1 -> HOMEPAGEAREA 2 -> LAST MINUTE PAGE

HOMEPAGE HOMEPAGE

HOMEPAGE HOMEPAGE LAST MINUTES

HOMEPAGE HOMEPAGE LAST MINUTES PRODUCTDESTINATION DATEDEPARTURESEARCH TYPEFREE SEARCH

THE CRAZYEGG CONFLICTPLAN COUP D’ETAT- REDESIGN STRUCTURE

BEHAVIORAL REDESIGN 610 PIXELS VS 280 PIXELS SAVED SPACE = ±54%

THE CRAZYEGG CONFLICT VIC ORY

“WHEN DICTATORSHIP IS A FACT,REVOLUTION BECOMES A RIGHT.” ~ VICTOR HUGO image: http://www.ﬂickr.com/photos/nicoletbn/2877878649/

“THE MASSES ARE THE DECISIVEELEMENT, THEY ARE THE ROCK ONWHICH THE FINAL VICTORY OF THEREVOLUTION WILL BE BUILT.” ~ ROSA LUXEMBURG

REGROUP & REARM UIT RECR & image: http://www.ﬂickr.com/photos/olivierblaise/5523862218/

THE PANEL PROTOCOLPRE STRIKE CHECKLIST- 1X KISSINSIGHTS ACCOUNT (WEAPON)- 1X WUFOO ACCOUNT (WEAPON)- 1X MAILCHIMP ACCOUNT (WEAPON)- 1X CMS AGENT (LOCAL SUPPORT)CONFLICT BUDGET- CRAZYEGG $9 (FRIENDLY CAPITALISTS)- WUFOO FREE- MAILCHIMP FREE- GRANDE LATTE $4 (BRIBE FOR CMS AGENT)

THE PANEL PROTOCOLGATHER INTELLIGENCE- SELECT AREA OF OPERATIONS- SELECT VISITOR SEGMENTS- SETUP INTEGRATION

OPERATION KISSSETUP SURVEYDEFINE A QUESTIONDELETE ALL BUT 1 ANSWER

OPERATION KISSCONFIGURE SURVEYINVITE ALL VISITORSREDIRECT TO SURVEY*SINGLE CLICK CALL-TO-ACTION

OPERATION KISSALWAYS PREVIEW

OPERATION WUFOOSETUP SURVEYDEFINE SEGMENTS

OPERATION MONKEYINTEGRATE FORCES

OPERATION MONKEYMATCH DATA

OPERATION MONKEY

THE PANEL PROTOCOL P AR T I IPRE STRIKE CHECKLIST- THE PANEL PROTOCOL (WEAPON)- 1X USABILLA ACCOUNT (WEAPON)CONFLICT BUDGET- THE PANEL PROTOCOL $13- USABILLA FREE OR $49

THE PANEL PROTOCOL P AR T I IPLAN OF ATTACK HIPPO SALES PERSON MARKETEER

THE PANEL PROTOCOL P AR T I IJOINT STRIKETEST & RECRUIT SIMULTANEOUSLY

THE PANEL PROTOCOL THE ONE MAN VICTORY

FUNDING THE FIGHTIT STARTS WITH YOU- USE FREE OR CHEAP TOOLS- PAY UPFRONT, AMAZE YOUR BOSS- NO RESPECT? MAYBE FIND A BOSS WHO DOES

START YOUR BATTLETHE SMELL OF VICTORY- TRUST IN YOUR CAPABILITIES- FIND COLLABORATORS- OLD PROCESSES WERE MADE TO BE BROKEN- YOU ARE THE FRONTLINE IN UCD image: http://www.ﬂickr.com/photos/olivierblaise/5523260813/

GRACIAS@MATTHEWNL image: http://www.ﬂickr.com/photos/olivierblaise/5523260813/

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Guerilla Optimization Tactics

by Matthew Niederberger on Sep 28, 2011

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