For the social web to deliver greater relevancy, it must evolve. It must become personal. To better understand this, we must look at how the web has evolved and where it needs to get to. Ozmota Inc's mission is to Personalize the web.
By directing people’s attention provides many opportunities, particularly given attention is truly our most valued currency.
Once the web knows your interests, the way in which we consume the web can start to change.
Information that is not discoverable through keyword search starts to float to the top of your interest streams.
New people and information can be discovered, rather than pushed at us. Or more precisely, information is pulled to the surface to the huge corpus of information for each user.
This will not only drastically improve information discovery, but will accelerate collaboration and conversation and focus our attention on what matters most.
With a personalised view of the web, each and every user will be connected with the right information at the right time.
Further, by accessing our technology through defined interfaces, any website or application can use knowledge of a user’s interests in order to give them a personal experience.