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New media 102

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Transcript

  • 1. New Media 102.0
    Bavosa Public Relations
  • 2. Hello
    Bavosa Public Relations
    Experience
    Discovery Communications
    TMG Custom Media
    Education
    • University of Maryland
    Here to help you!
  • 3. Check your Landscape
    Define new media
    Where does Brown Medical fit in?
    What exists
    What can be done
  • 4. Existing New Media
    Web Page
    Lots of links
    Podcasts - outdated
    Facebook
    Twitter
  • 5. The Upside
    Strengths
    Strong news material
    Quality links and pages on main site
    Opportunities
    Large audience, associates
    Room to increase user interaction
    Creating partnerships
  • 6. How do I…do all of this
    Options for you
    Hire us to manage new media
    Let us train
    Or combination of both
  • 7. Let’s get in shape part 1
    Facebook
    Use one central page
    Monitor closely
    Post original and creative information
    Ask questions, take polls
    Post pictures and Videos
    Use it interactively with other platforms
    Twitter
    Users increasing exponentially
    Create central account
    Monitor closely
    Use Twitter plug-ins
    Hootsuite / Tweet Deck
    Twitterfeed
  • 8. Let’s get in shape part 2
    Other Platforms to consider
    YouTube
    One central Blog
    LinkedIn
    RSS
    Podcast (post regularly)
    Skype
    Flickr
    Slideshare
  • 9. What happens now?
    Take some time
    Consider your options
    Ask us questions – We are here for you
    What is your
    Focus
    Target audience
    Message
    Goals - measurement