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Comm352 1

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  • 1. CASE STUDY: EVENTS (TWITTER, MEETUP.COM) Matthew Bavosa – Comm352
  • 2. Background
    • Online events founded in about 2001 with Meetup.com – Scott Heiferman, Matt Meeker, Peter Kamali
    • Twitter launched in 2006, Twitter events
    • Others like Discovery and Comedy Central, ESPN
  • 3. Meetup.com
    • World’s largest network of local groups
    • 2,000 groups
    • Meetup's mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.
  • 4. Meetup.com
  • 5. Twitter
    • Online events for education
    • Twitter networking
    • Television programs – viewer interaction
  • 6. Tweetups
  • 7. Student Chats
  • 8. Network events
    • Live chats during new
    • episodes
  • 9. Strengths/Opportunities
    • Increase user interaction
    • Viewers feel more connected
    • Free and easy to use
    • Educational tool
    • New way to meet
  • 10. Weaknesses/Threats
    • Disorganized and random
    • Threat of strangers/negative content
    • Requires constant internet use
    • Lots of small competitors/opinions
  • 11. References
    • http://www.meetup.com/
    • http://twitter.com/
    • http://dsc.discovery.com/fansites/dirtyjobs/fan-chat/#mkcpgn=twdsc1
    • http://www.tweetmyevents.com/

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