CASE STUDY: EVENTS (TWITTER, MEETUP.COM) Matthew Bavosa – Comm352
Online events founded in about 2001 with Meetup.com – Scott Heiferman, Matt Meeker, Peter Kamali
Twitter launched in 2006, Twitter events
Others like Discovery and Comedy Central, ESPN
World’s largest network of local groups
Meetup's mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.