The Main dress in this trailer is for all the victims and the main actors in the trailerare they are all wearing everyday clothing comfortable clothing or work clothes. Sothis includes, shirts, tops then jeans or trousers. However all of the clothing is rippedblooded and looks very untidy. The enemy and the monster it looks like is dressed ina black cloth cape sort of thing and not a human face it is a clown sort of face whichis white and plastic with bold red marks as the features of it’s face however we can’tsee in detail as it is just the trailer.
Gesture codes in the trailer are all very worried and shaking. Such as trying to protectthem whilst screaming. They are all covered up and trying to escape everything they do isat high pace. Everything they do is done with great amount of effort as they seem to besuffering weather they are dragging themselves along the floor or they are hiding in acorner trying to cover themselves up. We understand narrative that it is all a veryextreme game so some shots in this are showing the characters trying to work out what todo or escaping from great pieces of machinery.
So what we can understand about the story of Saw from the trailer is that their is agame. The character have to do something wrong or annoy the enemy and then theyplay this game. They then find out the reason why the are there and then they die butthey can all survive if they play the game right. However this game isn’t easy we cangather that it involves death if they loose and so the game involves machinery and heavyobjects. The words that appear on the trailer are directed to the audience as if theywere talking to them it says it is your move. Which makes the audience want to watchthe full movie to find out how the characters get on in the game and whether they dieor not.
This trailer as constant cuts from scene to scene flashing to the next. They havediagetic soundtrack making it more tense as well as dialogue and screams form themovie. They start off with a image of a n newspaper saying doctor questioned injigsaw case telling the audience he is the enemy and then they show the game. Quiteoften they will have a fast paced moving image of a extract from a scene then a blankscreen but with tense dialogue and sound effect then a burst and a loud noise thensome text appears talking directly to the audience which builds the tension and makesit more terrifying. Something that is quite stereotypical and conventional o its genre iswith the “horror trailer” is that it builds up the whole way and makes it really terrifyingand uncomfortable then for the last 3 seconds of the trailer would be the title of thefilm and some daunting sounds.
We can see throughout that the game is taking place in short bursts. We see text talkingdirectly to the audience and luring them in to make them want to watch it in full. We seehigh paced action scenes attempting to beat the enemy or hide from the enemy. It allbuilds up and then has no climax so that it makes the audience want to go and find outmore.
The main dress code is the 2 main character Tucker and dale they are wearingcountry style farmer style clothing dungarees and chequered shirts so not verystereotypical to the horror enemy style. The others the collage kids on theirvacation are wearing very stereotypical clothes to that short skirts tops t shirts andjeans but as the trailer progresses and more blood is used the clothes get moreuntidy and messy and stained.
We see many conventional; gesture codes form the kids such as running beingscared on their faces and planning attacks on the killers so they think. Howeverthis film flips the genre of horror on it’s head so their gesture codes are quiteother opposite they have very dim like poses and slapstick style. Such as weepingand helping each other out like popping spots and laughing together. On theother hand the kids see Tucker and Dale as the opposite so when it’s their pointof view the camera shows them being very stereotypical to a enemy in a horrorfilm with big weapons and angry poses and gestures trying to get at them whenreally they are not.
What we consume from the trailerand this poster is that the kids andtucker and dale are on vacationseparately and a mix up happens. Sothey think they are evil when theyare not they are very clown likepeople. So they do a spin of a verytypical horror film. They do usethroughout most of the film, horrorthemed things everywhere withweapons set and story of the kidspoint of view but tucker and dalespin it of their point of view making itfunny. They want to get their friendsback so it makes the audience wantto watch it to see what ends uphappening and what is the result foreach other.
The trailer is set and shot in a very typical horror genre way. Quick cuts high energyand then a build up no climax and then the titles. The shots in this vary fromtacking shots, birds eye of the set and low angle action shots. They do the lowangle shots to make tucker and dale look evil and big when they are not. Thecolours are all very typical to horror genre in the editing with the dull brownbackground and big bold red text.
Throughout the trailer we consume what the main story is and what the director has doneto change a conventional horror film. There are some gags in the trailer. For example whenthe girl thinks she has been held hostage and screams and then tucker says” Oh sorry youdont like pancakes” this is what in a normal horror film would happen with the screamsbut then they flip it around and make it comical. We understand the collage kids are tryingto find their friend who they think is missing but tucker and dale are just looking after heras she fell and rescued her. There is lots of special effects and blood and high paced actionthat we can see and it makes me and others probably want to see what the outcome is fortucker and dale and the kids.
As this is a horror film but also a documentary to make it seem real to theaudience the characters in it are wearing their usual day to day clothes and nightware. They do this so it seems as real as possible to the audience as we dont seethe monster as the film and trailer progresses the women gets possessed and hercrystal white it turns into stains of dirt and blood which draws the audience in tofind out more.
This trailer is different to most of horror trailers as this film was tested in a cinema inCalifornia before it went global so they use the night vision footage of the audience aswell as the film trailer it self in the trailer so you can see the audience reactions and howscared they get to make you as a different audience member feel even moreuncomfortable and scared. As this is a documentary horror the gestures are very real tolife with it being a horror though it is high paced and screaming with running around andslipping and falling over as they are petrified. So it makes you want to watch more tofind out the result and more of the film.
We understand from the trailerthat this is a documentary stylehorror film and that it seemsfairly realistic compared to otherhorror films. We understand thatit did hugely well after its firstscreening to then go global.Narrative wise we understandthat their is a couple who seemto think their home isparanormal and that this spiritpossesses the women. It seemsto be the scariest film of all timeaccording to reviewers andaudiences which makes theaudience want to see it andjudge for them self.
Their is constant cuts between the audience footage and the film footage.Throughout the trailer they have had the audience at the bottom of the screen withthe film on top just to give the audience of the trailer the “Scaryness”of the actualaudience viewing the film. Most sound is diagetic from the film but the screaming ofthe audience is non diagetic. There are close ups of the audience and of the featurefilm to get close emotions. We don’t see much of the film to analyse because at thetime of the trailer it hadn’t gone global so they didn’t want to give too much awaybut having the audience in the trailer makes you as a different audience memberwant to watch it yourself to see if it really is so scary.
We consume from the trailer that this film is a realistic horror documentary and that thisgirlfriend of the cameraman is becoming possessed by a demon/spirit. We see from theaudience reaction and chosen shots of the film how dramatic and high energy the film iswhich makes us want to view it as I said before. You can see as the film suggestsparanormal activity experiences from a very real scenario and scene which the audiencecan relate to which makes it more horrifying experience to view and makes you want towatch more to see how it invades the realistic life of a normal informative documentary.
As this is a fairly old horror movie the clothing is old fashioned too nowadays but then itwould have been modern. The monster is a scarecrow so it wears a costume to suit thata big cowboy hat and a cape black colour stereotyped to an enemy/monster. Themonster can fly so you see the cape flapping with all the frails on it. The victims are thestudents who are coming back from a trip through the countryside and they are wearingnormal clothes that students in America would have worn then jeans tracksuits andtops.
The gestures we understand from the trailer are stereotypical to horror films. So wesee frightened high pace students running around worried screaming and planninghow to escape. The monster doesn’t have many gestures which I think makes himmore scary and iconic. He has the stance of a scarecrow and flys around eatingpeople so he has a natural fear going around about him. He has fearsome facialexpression we see at a flash at the end with it’swings out about to eat someone.
So from the trailer we don’t get much from the narrative we understand that their is amonster of a scare crow figure and that it is always watching and waiting to feed onhumans. We also see that their are students on their way back from a trip so weinstantly think they will be the victim as they see strange things on their way back.From watching the whole of this film I understand that this monster feeds every 24years and after that day he rests for the next 24 years as a scarecrow which is why hehas a scary reputation. The film shows these students driving in it’s areas on it’sfeeding time.
We see a variety of camera shots of the birds eye view of the church and tunnel. We alsosee close up shots of the characters and tracking shots making it more tense to view.The editing is high paced also which rises the fear and tension they make it verystereotypical to the horror trailers I have seen as they build it up making it reallypetrifying then they dont have a climax making you want to watch it yourself to find outwhat will happen. At the end it says the title Jeepers Creepers in a scary yellow drippingfont and dark background and a narrator says the name making it memorable. They usetext for example “It’s watching and “It’s waiting” using direct speech making it moreuncomfortable to view and understand.
We see different sides to the story of the evil character and trying to feats upon it’svictims and we also see the students looking confused and worried. The use of the directspeech in the text makes you feel involved and interacted in the trailer making you wantto watch more. It makes you an active audience member. We see it all build up with morehigh paced action starting from something quite quiet and subtle then making it really fastdangerous and action paced with no ending making you want to watch more and feeleven more uncomfortable.
Conclusion• To conclude I want to involve all aspects of each film in my film trailer using small amounts of comedy, realism, stereotypical horror action, audience interaction. Using all these aspects will make a great bundle to view and it will make the audience want to watch more.