A SWARM OF ANGELS
THE AGE OF COLLABORATION
BERLINALE KEYNOTES 2008
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AUDIENCE AS AUTEUR
THE AGE OF COLLABORATION
BERLINALE KEYNOTES 2008
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OPEN SOURCE FILM
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CROWDSOURCING
CREATOR-LED MEMBER-POWERED
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THE AUDIENCE
IS OBSOLETE
•CONNECT WITH INDIVIDUALS
•TASTES, NOT DEMOGRAPHICS
•ALLOW INVOLVEMENT
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PARTICIPATION POINTS
•FORUM
•WIKI
•VOTING
•MEDIA
•BUILDING / REMIXING
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PROJECT TRAILER
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WORKS-IN-PROGRESS
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TWO SCRIPTS
CONTEMPORARY ‘SOFT’ SCI-FI
•THE UNFOLD
‘ON RAILS’
•THE RAVAGES
EMERGENT
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COLLABORATIVE WRITING
PLATFORMS
•THE UNFOLD
WIKI, CELTX
•THE RAVAGES
PLOTBOT
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RAVAGES CONCEPT ART
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MEMBER’S WEBCOMIC
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EVOLVING MEDIA
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FINAL CITYSCAPE
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PLAY
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DEEPER CONVERSATION
•MORE THAN MARKETING
•SHAPING + CREATING
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THE UNFOLD TRAILER
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PALLA MOTION TEST
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REVEAL PROCESS
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TEST ANIMATIC
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TINY PIECES > BIG PUZZLE
POSTERS, SYMBOLS, TEASER CLIPS,
TRAILERS, SCRIPT FRAGMENTS,
WEBCOMICS, ANIMATION, MOBILE,
PODCASTS (AUDIO + VIDEO), WEBSITES,
ARGs, MACHINIMA, AVATARS, SECOND
LIFE, VIRTUAL OBJECTS
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PEOPLE-POWERED
•LEVELS OF PARTICIPATION
•FUNNELLING CREATIVITY
•PLAY + REMIX
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PHASE 3 OF 5
ADVANCED DEVELOPMENT 1000+ to 5000
PHASE 4 PRE-PRODUCTION 25,000
GREENLIGHT
PHASE 5 FILMING 50,000
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GROWTH + CONTROL
•UGC = 1 PERCENTERS
–RULE OF THUMB
•SWARM = 5% (FLOSS)
–CURRENT RATE
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CHALLENGES
•SCALING
–TASK GROUPS, ARCH-ANGELS
•EXPECTATIONS
–TIME, BUDGET
•DIRECTION
–KEEPING COLLABORATION ON COURSE
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A SWARM OF ANGELS
OPEN SIGN-UP:
HTTP://ASWARMOFANGELS.COM
MATT HANSON / CC-NC-SA 3.0
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NEW STYLES + GENRES
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