Building Trust via the Web

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TRUST is KEY ALL of our relationships with clients are based on TRUST The [REMOVED for publishing on SlideShare] cycle CHALLENGE = how do we build trust early in the sales cycle? (the sales cycle is really just a RELATIONSHIP cycle) PROBLEM= the first impression many/most new clients get is the website

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Michael Hafner, Media Consultant at www.kbex.eu, favorited this 3 months ago
Tags trust
FERNANDOSTARCK favorited this 6 months ago
Ant Clay, Strategy Consultant at Trinity Expert Systems, favorited this 7 months ago
Tags trust collaboration conversations web client

Building Trust via the Web - Presentation Transcript

Building Trust
Planting Seeds “ What we’ve got here is... failure to communicate ” Captain – Cool Hand Luke
“ Corporations cannot commit treason, not be outlawed, nor excommunicated. For they have no souls .” Sir Edward Coke (1552 – 1634)
29 – Elvis said it best “We can’t go on together with suspicious minds ” The Cluetrain Manifesto
“ When facts become so widely available and instantly accessible , each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact.” Dan Pink - A Whole New Mind
Story Telling Conversations