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Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
Presentation bled 2011_sns_web20_academia_mg
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Presentation bled 2011_sns_web20_academia_mg

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  • 1. Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    1
    University 2.0How to utilize Social Media in Universities?Bled Conference 2011Matt Glowatz (UCD, Ireland)
  • 2. Why???
    Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    2
  • 3. Digital/Social MediaEvery second…..
    Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    3
  • 4. Information Madness
    26hrs YouTube videos uploaded every minute (2009)
    35hrs YouTube videos uploaded every minute (November 2010)
    50400hrs per day -> 5.7yrs new content per day
    650m FB users globally (June 2011)
    275m FB users every day
    200m Twitter users
    Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    4
  • 5. Current
    iStudent
    Digital Natives enter higher eduction
    Educational sector wasn’t designed for today’s student
    Academic landscape need to change as iStudents will not
    iWorker
    iStudents enter workforce
    Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    5
  • 6. Case Studies
    UCD’s attitude towards Social Media
    No unified strategy
    Independent clusters of Social Media initiatives
    “Standard” Social Media buttons on homepage
    Systems don’t talk to each other
    Smurfit Business School
    Advanced Social Media integration
    Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    6
  • 7. Case Studies
    Personal Experience
    Design and Implementation of an University2.0 framework
    Ireland (UG & PG)
    Overseas (UG & PG)
    eLearning2.0
    Integration of Web2.0 and Blackboard
    The “big freeze”, December 2010
    Grades for online contribution
    Twitter, FB, BB discussion board
    Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    7
  • 8. UCD School of Business Case Study (2009)
    eLearning2.0
    Impact on existing & future eLearning initiatives and student learning
    Bled Conference 2011 - University 2.0
    8
    Tuesday 14 June 2011
  • 9. UCD School of Business Case Study
    Bled Conference 2011 - University 2.0
    9
    Tuesday 14 June 2011
  • 10. UCD School of Business Case Study
    Bled Conference 2011 - University 2.0
    10
    In your opinion, does the opportunity for University students to connect with each other through SNS create addiction towards online communities?
    Tuesday 14 June 2011
  • 11. Benefits
    Creating an outstanding and up-to-date learning experience
    Meeting ever changing student demands in higher education
    Improving communication and collaboration
    Recognising emerging educational technology/application trends
    Learning from each other
    Satisfied students
    Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    11
  • 12. Challenges
    Digitial Divide
    Vision & strategy, rushing into Social Media
    How far should we go?
    Content, Rules, apps
    Social Media & Content
    90% of content/news is crude
    Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    12
  • 13. Participation Inequality
    90-9-1.com
    Jacob Nielson
    Participation Inequality
    Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    13
  • 14. Content
    Content is king
    80% content, 20% technology
    Social media’s key goal is to tap into communities
    Communities are build around content NOT technology
    Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    14
  • 15. Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    15
    The Future
    “From a good beginning, everything else will flow”
  • 16. Tuesday 14 June 2011
    Social Networking
    16
    Bled Conference 2011 - University 2.0
  • 17. Tuesday 14 June 2011
    Bled Conference 2011 - University 2.0
    17
    Contact Details
    Matt Glowatz
    matt.glowatz@ucd.ie

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