Presentation bled 2011_sns_web20_academia_mg

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Presentation bled 2011_sns_web20_academia_mg

  1. 1. Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />1<br />University 2.0How to utilize Social Media in Universities?Bled Conference 2011Matt Glowatz (UCD, Ireland)<br />
  2. 2. Why???<br />Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />2<br />
  3. 3. Digital/Social MediaEvery second…..<br />Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />3<br />
  4. 4. Information Madness<br />26hrs YouTube videos uploaded every minute (2009)<br />35hrs YouTube videos uploaded every minute (November 2010)<br />50400hrs per day -> 5.7yrs new content per day<br />650m FB users globally (June 2011)<br />275m FB users every day<br />200m Twitter users<br />Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />4<br />
  5. 5. Current<br />iStudent<br />Digital Natives enter higher eduction<br />Educational sector wasn’t designed for today’s student<br />Academic landscape need to change as iStudents will not<br />iWorker<br />iStudents enter workforce<br />Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />5<br />
  6. 6. Case Studies<br />UCD’s attitude towards Social Media<br />No unified strategy<br />Independent clusters of Social Media initiatives<br />“Standard” Social Media buttons on homepage<br />Systems don’t talk to each other<br />Smurfit Business School<br />Advanced Social Media integration<br />Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />6<br />
  7. 7. Case Studies<br />Personal Experience<br />Design and Implementation of an University2.0 framework<br />Ireland (UG & PG)<br />Overseas (UG & PG)<br />eLearning2.0<br />Integration of Web2.0 and Blackboard<br />The “big freeze”, December 2010<br />Grades for online contribution<br />Twitter, FB, BB discussion board<br />Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />7<br />
  8. 8. UCD School of Business Case Study (2009)<br />eLearning2.0<br />Impact on existing & future eLearning initiatives and student learning<br />Bled Conference 2011 - University 2.0<br />8<br />Tuesday 14 June 2011<br />
  9. 9. UCD School of Business Case Study<br />Bled Conference 2011 - University 2.0<br />9<br />Tuesday 14 June 2011<br />
  10. 10. UCD School of Business Case Study<br />Bled Conference 2011 - University 2.0<br />10<br />In your opinion, does the opportunity for University students to connect with each other through SNS create addiction towards online communities?<br />Tuesday 14 June 2011<br />
  11. 11. Benefits<br />Creating an outstanding and up-to-date learning experience<br />Meeting ever changing student demands in higher education<br />Improving communication and collaboration<br />Recognising emerging educational technology/application trends<br />Learning from each other<br />Satisfied students<br />Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />11<br />
  12. 12. Challenges<br />Digitial Divide<br />Vision & strategy, rushing into Social Media<br />How far should we go?<br />Content, Rules, apps<br />Social Media & Content<br />90% of content/news is crude<br />Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />12<br />
  13. 13. Participation Inequality<br />90-9-1.com<br />Jacob Nielson<br />Participation Inequality<br />Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />13<br />
  14. 14. Content<br />Content is king<br />80% content, 20% technology<br />Social media’s key goal is to tap into communities<br />Communities are build around content NOT technology<br />Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />14<br />
  15. 15. Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />15<br />The Future<br />“From a good beginning, everything else will flow”<br />
  16. 16. Tuesday 14 June 2011<br />Social Networking<br />16<br />Bled Conference 2011 - University 2.0<br />
  17. 17. Tuesday 14 June 2011<br />Bled Conference 2011 - University 2.0<br />17<br />Contact Details<br />Matt Glowatz<br />matt.glowatz@ucd.ie<br />

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